TL;DR: Get 15% off your first event with Balloon's event-organizer platform as of March 8. In 2020, the screen became both a window to the outside world and a stage for events, meetings, concerts, summits, and other social experiences. At first, it was kind of exciting, but the novelty of virtual experiences wore off quickly as COVID scares and digital reliance grew. Ultimately, as we kicked off the new year, screen fatigue was at an all-time high and many of us lost the desire to participate in events at all. The main issue people have with all these virtual events is the lack of meaningful engagement and social interaction.
The ongoing pandemic means that real-world concerts -- the kind with people packed together, waving their hands and screaming their lungs out -- are few and far between. Spotify has clearly noticed this and decided to spruce up the mostly-empty'On Tour' area that lives on artist pages. Starting today, any kind of virtual event can show up there too. Musicians will need to set up the listing through Songkick, but the livestream itself can be hosted on popular platforms such as Twitch, YouTube and Instagram. According to Spotify, a "select number of [presumably virtual] Ticketmaster events" will also appear automatically in the On Tour section.
Zoom on Wednesday announced a new platform it plans to roll out this summer for live events that incorporate both in-person and virtual attendance. Zoom Events anticipates a post-pandemic world where consumers want to hold onto the flexibility and convenience that digital platforms have offered, even as they return to normal life. ZDNet examines the trends that will define the workplace over the next five years, and the technology that will help businesses adapt. The platform will allow users to build an event hub to manage and share events, customize ticketing and registration, control access to billing, host events (free, paid, one-time or series), bring attendees together with integrated networking, and track event statistics like attendance and revenue. Events can be kept private or posted to a public directory.
From cancelled conferences to disrupted supply chains, not a corner of the global economy is immune to the spread of COVID-19. Alex Shapiro is a public relations maven with decades in the industry decades. He's worked with the up and comers and the big boys --including Alteryx, Mozilla, Oracle, Rancher Labs, Wind River and Zoosk -- and is currently the managing principal for his own PR company.Alex has seen physical and virtual events come and go and the means to make them meaningful change with the change in customer expectations. Now, with the pandemic and social crisis, virtual events are not only becoming de rigueur, but essential to succeed. Alex provides you some truly compelling thinking and tips on how to put on the virtual event of not your dreams but your customer's dreams.