Apple's plans to develop and manufacture its own branded car may have fallen by the wayside, but the company still remains interested in developing self-driving technologies. So while dozens of engineers have left Project Titan in recent months, Tim Cook this past summer essentially confirmed Apple's ongoing interest in the automotive space while also noting that autonomous driving is now the primary focus of Apple's car ambitions.
Self-driving might currently be in testing stage, but the technology is expected to become mainstream soon. A new study by the Boston Consulting Group, published Monday, says that 25 percent of the U.S. market will belong to self-driven cars by 2035. "After a comprehensive analysis of the findings of the study, BCG expects that partially autonomous vehicles will hit the road in large numbers by 2017, with the biggest growth coming in the next two decades. Mass adoption of self-driving technology will result in tremendous economic and societal benefits, and with it, far-reaching implications for automotive companies and other players in the value chain," the study states. The self-driving electric vehicles on the roads will belong not only to individual owners, but also to shared fleets of self-driving cars operated by services such as Uber, according to TechCrunch.
Sure, Tesla's first demo of full self-driving features was intriguing. But did you wonder what it was like from the car's point of view? You're about to find out. Tesla has posted another demo video that shows what an autonomous EV sees as it navigates local roads. As the clip illustrates, the cameras and sensors have to detect many, many different objects at any given moment: road lines, signs, lights, pedestrians and cars are among the many examples.
U.S. consumers still resist the notion of self-driving cars, according to a University of Michigan study released on Monday, the latest sign that investors and automakers may be rushing into a business where demand is limited at best. General Motors Co's recent acquisition of Silicon Valley startup Cruise Automation for a reported 1 billion has accelerated a stampede by other automakers, suppliers and venture capital firms looking to invest in or acquire new companies developing self-driving technology. Consumers, meanwhile, remain concerned about aspects of self-driving technology and "overwhelmingly" still want the ability to manually control a self-driving vehicle, the study said. "The most frequent preference for vehicle automation continues to be for no self-driving capability," said the study's authors, Brandon Schoettle and Michael Sivak. The survey results are consistent with those in a similar survey that the university conducted a year ago and generally mirror the findings in a study that the American Automobile Association released in March.
Waymo announced today that it has created "the world's first public education campaign for fully self-driving cars." It's called the "Let's Talk Self-Driving" campaign and it aims to increase understanding of self-driving technology and convince would-be riders that it's safe. The company has teamed up with a number of organizations in order to highlight the benefits of autonomous vehicles. The Foundation for Senior Living points out that self-driving cars could help seniors maintain more independence by not being inhibited by a lack of transportation -- a message mirrored by the Foundation for Blind Children. With Mothers Against Drunk Driving, Waymo notes that drunk driving causes 10,000 preventable deaths per year, a number that could be reduced with the help of self-driving cars.