Give us your feedback Thank you for your feedback. One of the biggest challenges for venture capital companies is finding interesting investment targets before anyone else. It is often a laborious, travel-intensive job. But machine learning and predictive analytics are starting to transform how an investor puts a portfolio together. "My job used to be about getting on a plane once a week and going to a different European city to try to find people who were doing interesting things," says Roberto Bonanzinga, co-founder of InReach Ventures and previously a partner at Balderton Capital, a UK-based VC firm which invests primarily in early-stage European technology companies.
Over the years we've found many companies out there that really want to tell their story but don't know the best way to do that. What they usually end up doing is paying some PR firm who will then cold call us asking if we want "a pitch," and we then tell them to pack sand unless they're willing to give us some of those fees they're charging their clients. On the other hand, founders or senior management who contact us wanting to tell a story will always be given a warm welcome. There's no need for a middlewoman (most PR people who reach out to us are ladies for whatever reason) so let's just do away with that unnecessary cost layer going forward. Then, we come across companies that don't really care.