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Personal Data Protection: Consumers Don't Trust Companies To Guard Their Privacy, Survey Indicates

International Business Times

More than two-thirds of adults in the United States and United Kingdom worry consumer electronics makers are failing to take the proper steps to secure their data, aa survey published this week indicates. Gigya, a customer management platform, surveyed 2,000 adult consumers in the U.S. and 2,000 in the U.K. and found 68 percent of respondents don't trust brands to handle personal data appropriately. That distrust has likely been driven by the seemingly endless stream of reported database breaches that companies report, from massive leaks at Yahoo to more targeted attacks on services like HipChat or payday loan company Wonga. These breaches have resulted in the theft of everything from usernames and passwords to direct messages and conversations and even credit card information. Having that much personal data exposed has quickly eroded trust between companies and consumers.

Most consumers have cyber security concerns, but a fraction take action


Since recent security breaches across major platforms like Facebook, have you updated your privacy settings on your social media platforms? If you have not, you are not alone. Almost half of consumers (46 percent) have done nothing to adjust their privacy settings on social media, and less than half (45 percent) have checked to see if their data has been compromised over the past 12 months according to a new report. The company surveyed 1,000 online users in the US and discovered that 87.5 percent of respondents are concerned about the privacy of their personal data online. Also: Russian election hacking hits a bump, but it's still going on CNET Almost half of respondents (45 percent) say that they are uncomfortable using platforms that track, use, and potentially sell their personal data.

GDPR: A boon for privacy or choking regulation? Businesses weigh in


The deadline for the EU's GDPR is fast approaching, causing unbridled chaos for some companies.

Two thirds of US consumers say Government should do more to protect data privacy


Cybersecurity for kids: 'The earlier we teach this, the better specialists we'll have' A school in Estonia has started a pilot project to teach the basics of cybersecurity to teenagers. Over two thirds of US consumers think the Government should do more to protect data privacu, and say they're ready for federal regulation similar to GDPR. A recent survey from Cary, NC-based software analytics company SAS has been asking what data protection measures consumers want. In July 2018 it polled 525 US consumers about data privacy issues, including how it affects their behaviors and trust toward the companies they engage with. The GDPR (General Data Protection Regulation) came into effect on May 25th 2018.

Consumer and enterprise digital identity management


From wax seals and stamps to passports and fingerprints to biometrics and behavioral analysis--humans have always looked for foolproof ways to validate that those they deal with are who they claim to be and can be trusted. In these times of increased concern over data breaches, fraud, and privacy, trust is paramount. And in our digital society, trust is determined through digital identity--the corpus of data about an individual, an object, or an organization that helps identify them through unique qualities and use patterns. Effective digital identity practices are more important to business success than ever. They are vital for presenting a compelling first contact point to customers, protecting sensitive data, enabling secure transactions, and transforming business processes.