Looking across the next three years, it aims to predict the primary technology trends expected to impact businesses and makes some interesting predictions. Although we're still clearly in a digital era, Accenture posits the term "post-digital" as a means of embracing a reality many have come to accept: Digital technology is no longer a valuable addition to business; it's a core element of remaining viable. Among the 6,600 executives surveyed by Accenture across the globe, 79 percent believe technologies such as mobile, analytics, social platforms, and cloud platforms are now essential elements of their businesses. Accenture's report outlined five emerging technology trends companies need to embrace to thrive in this changing landscape. The first is entitled DARQ technology, which includes (1) distributed ledgers, (2) artificial intelligence, (3) extended reality, and (4) quantum computing.
Welcome to the week in digital transformation. This week, a new report from Accenture has declared that the "post-digital era is upon us", but is its declaration premature? And are we really seeing the end of digital transformation? Plus, we look at how Air Malta's digital transformation efforts are giving it clout despite its small size, and how newly-founded voice company Rabbit & Pork hopes to transform FMCG. Yesterday, Accenture released its annual Tech Vision report, Tech Vision 2019, entitled, 'The post-digital era is upon us: Are you ready for what's next?'
Information Technology experts have acknowledged that Artificial intelligence will have the greatest impact on their organisation out of four emerging technologies in the next three years. In a study by Accenture, the experts were asked on the impact of distributed ledgers, artificial intelligence, extended reality and quantum computing as business enablers. "When asked to rank which of these will have the greatest impact on their organisation over the next three years, 41 per cent of the IT executives ranked AI number one -- more than twice the number of any other DARQ technology, the report entitled'The Post-Digital Era is Upon Us -- Are You Ready for What's Next?' said. Accenture, in the annual report that predicted the key technology trends that would redefine businesses over the next three years, said enterprise business was approaching a post-digital era. According to the IT executives, insights from technology-driven interactions with customers are creating new market opportunities for their organisations. In the study, 83 per cent of the executives said the digital demographics helped them to understand customers and assisted in meeting their unmet needs. According to the firm, success will be based on an organisation's ability to master a set of new technologies that can deliver personalised realities and experiences for customers, employees and business partners. "Technology-driven interactions are creating an expanding technology identity for every consumer.
According to the "Accenture Technology Vision for Energy 2019" report, the energy industry continues to play catch up with changing consumer expectations and the pace of digital transformation. Technology companies are larger (as measured by market capitalization) and are looking to disrupt all sectors including energy. Accenture says the energy industry will need to defend itself from these disruptors at a time when it is experiencing diminishing returns (despite widespread cost efficiencies) and increasing investor and activist scrutiny. The report argues that a combination of emerging technologies known as "DARQ"--distributed ledger (blockchain), artificial intelligence (AI), extended reality (XR) and quantum computing--will become the foundation for the industry's future. According to Accenture, tomorrow's energy industry leaders are already investing in the digital ecosystems of the future and the next wave of emerging technologies.
AI has become one of the great, meaningless buzzwords of our time. In this video, the Chief Data Scientist of Dun and Bradstreet explains AI in clear business terms. How do you improve the way people work and live? Accenture's Technology Vision 2018 report tackles this question by highlighting trends and rapid advancements in technologies that are improving the way people work and live. The report highlights a need for a fundamental shift in leadership that is required to cultivate partnerships with customers and business partners, and to further accelerate the adoption of artificial intelligence as the fuel for enterprises to grow and deliver social impact.