Why Restaurants are Happy With the ROI of AI Industries

#artificialintelligence

The restaurant industry has long been an early adopter of technology. With technology evolving, the restaurant has a new tool in its technology toolkit--artificial intelligence (AI). AI has the power to revolutionize every aspect of the restaurant industry and improve the customer experience. Consider the reality of voice-activated ordering. Dunkin' Donuts just announced its integration with Amazon's Alexa.


AI in restaurants takes customer service to the next level

#artificialintelligence

Restaurants are taking notice of an increased acceptance and popularity of chatbots to boost engagement and interaction with their customer base while reducing customer support costs. AI-enabled bots can do a variety of things, like help manage reservations, respond to customer inquiries and customize customer orders, freeing up staff to spend time with the customers currently at the store. Domino's famously experimented with giving customers the ability to text a pizza emoji to order a pizza as a way to not only increase overall sales, but to also provide a unique customer experience. Many establishments, such as Domino's, Pizza Hut and Starbucks, now offer voice ordering assistants that utilize natural language processing to interpret and place orders. Using voice commands on devices like Alexa, customers can reorder food from recent orders or navigate voice-only menus without ever interacting with a human or even getting off the couch.


Impactful text analytics for smarter businesses

@machinelearnbot

However, most importantly, the restaurant owner has the most scope for extracting valuable snippets of insights from customer reviews with ratings between 3-4/5. I recently had a chance to deliver a talk in a conference titled'Understanding Consumers in the Digital World', held at IIM Lucknow, Noida Campus on 16-17th November 2015. The audience mainly comprised of marketers, market research professionals and academics whose work is primarily focused on obtaining deep insights by understanding the online consumers. My talk was titled'Decoding Ratings for superior service in restaurants – Using text to understand customers'. The focus was quite simple – convince and demonstrate how to read and understand customers from their reviews, not ratings.


Impactful text analytics for smarter businesses

@machinelearnbot

However, most importantly, the restaurant owner has the most scope for extracting valuable snippets of insights from customer reviews with ratings between 3-4/5. I recently had a chance to deliver a talk in a conference titled'Understanding Consumers in the Digital World', held at IIM Lucknow, Noida Campus on 16-17th November 2015. The audience mainly comprised of marketers, market research professionals and academics whose work is primarily focused on obtaining deep insights by understanding the online consumers. My talk was titled'Decoding Ratings for superior service in restaurants – Using text to understand customers'. The focus was quite simple – convince and demonstrate how to read and understand customers from their reviews, not ratings.


Impactful text analytics for smarter businesses

@machinelearnbot

However, most importantly, the restaurant owner has the most scope for extracting valuable snippets of insights from customer reviews with ratings between 3-4/5. I recently had a chance to deliver a talk in a conference titled'Understanding Consumers in the Digital World', held at IIM Lucknow, Noida Campus on 16-17th November 2015. The audience mainly comprised of marketers, market research professionals and academics whose work is primarily focused on obtaining deep insights by understanding the online consumers. My talk was titled'Decoding Ratings for superior service in restaurants – Using text to understand customers'. The focus was quite simple – convince and demonstrate how to read and understand customers from their reviews, not ratings.