In partnership with The Relevancy Group and CEO David Daniels, Persado today announced the findings of a new research report entitled The Science Behind Customer Engagement: How Machine-Learning Drives Action. The survey assesses the importance of understanding how machine-learning is helping marketers communicate with a growing online audience of 3.6 billion, roughly 50% of the world's population. Surveying 301 advertising and marketing executives on their experience with machine-learning, automation, and predictive platforms across marketing and advertising practices, The Relevancy Group found that incorporating cognitive or "smart" content generated through machine-learning platforms is an effective practice that resonates with a customer's emotional decision-making. In fact, the study found that early adopters of this technology who were able to leverage the right message and deliver on emotional personalization could drive a 3-5x increase in revenue. The findings indicate the market's need for better understanding and adoption of these technologies with most marketers showing willingness to adopt content created via machine learning.
The expression, "Marketers are data rich and insight poor" is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion.
Artificial intelligence (AI)-generated marketing campaign company Persado has unveiled a new product, along with a fresh $30 million credit facility to fuel further expansion, reports Julie Muhn at Finovate (Banking Technology's sister company). Persado One, the new offering, provides personalised emotional engagement at scale. The company says the new development represents the "most significant advancement to date" of Persado's AI platform. Available through the company's enterprise level of service, Persado One uses deep learning algorithms to deliver personalised messaging to a customer based on their emotional profile. The company is also launching a professional class of tools to help marketers predict response rates, generate higher performing campaigns, and refine language according to a brand's style.
In a world where artificial intelligence (AI) is gaining traction and being applied in a variety of ways, is it really possible for AI to do intuitive things better than humans can, such as marketing messaging? Marketing messaging seems like something that takes human brain power to fully develop, understand, and formulate to optimize return, so could an AI-powered service offer better results?
In a world where artificial intelligence (AI) is gaining traction and being applied in a variety of ways, is it really possible for AI to do intuitive things better than humans can, such as marketing messages? Marketing messaging seems like something that takes human brain power to fully develop, understand, and formulate to optimize return, so could an AI-powered service offer better results?