NBC's Peacock streaming service has just launched, but Amazon Fire TV devices are being left out. Just like with the arrival of HBO Max in late May, NBCUniversal and Amazon are currently locking horns over an array of money-related issues, such as how to split up revenue from advertising, and it doesn't sound like they'll be working it out anytime soon. NBCUniversal is also fighting with Roku on similar grounds, so Peacock isn't available on that platform yet either. The good news for Fire TV users is that a workaround exists, and it's the same one that allows HBO Max to run on Fire TV devices today: Just sideload the Android TV version of the Peacock app on your Fire TV device instead. The setup's a bit of a hassle, but the app itself works just fine.
Nope, you don't have to deal with sideloading Peacock onto your Fire TV devices anymore. NBCUniversal's Peacock service is finally--and officially--coming to Amazon's Fire TV platform, ending a 14 month-long dispute. The Peacock app will be available for download on Fire TV devices starting on Thursday, and it will be compatible with the entire Fire TV line, according to an NBCU rep. The announcement follows a series of playful tweets Tuesday from the Fire TV and Peacock Twitter feeds, in which the two sides made it clear that they'd patched up their differences. The more than year-long wait for Peacock to arrive on Fire TV marks one of the longer standoffs in the streaming video world.
Peacock, the streaming video app from NBC that became a flashpoint during heated content negotiations between NBCUniversal and Roku, finally landed on Roku devices Monday morning after the two companies settled their differences on Friday. The news that Peacock is now available for Roku users followed weeks of tit-for-tat between NBCUniversal and Roku over the app, with NBCU threatening to pull all of its 40-odd "TV Everywhere" apps, including content from NBC, Bravo, E!, and SyFy. While the Peacock app, which offers such NBC and NBCU-produced shows as Parks and Recreation, Brooklyn Nine-Nine, 30 Rock, Saturday Night Live, Today, NBC Nightly News, and Meet the Press, made its debut back in July, it hadn't shown up on Roku yet because NBCUniversal and Roku couldn't agree on a distribution deal for the app. The dispute reached a head late last month when Roku's existing distribution agreement for NBCU's other streaming video apps expired. With negotiations over Peacock stalled (reportedly over how the two companies would split advertising revenue, among other issues), NBCU pressured Roku by threatening to pull all of its other content.
HBO Max launched last week without support for Amazon's Fire TV devices, and it might be a while before that changes. As Protocol's Janko Roettgers reported, Amazon and AT&T's WarnerMedia unit are fighting over several issues, including Amazon's cut of ad revenue in other WarnerMedia apps and whether Amazon's Channels service should handle HBO Max distribution, as it does now for HBO proper. Although WarnerMedia is also in a dispute with Roku, it sounds like those companies are closer to a deal that will bring HBO Max to Roku devices soon. Fortunately, Fire TV users don't have to wait for Amazon and WarnerMedia to resolve their money squabbles. Instead, you can get HBO Max's expanded catalog and new-and-improved app right now by sideloading the Android TV version onto your Fire TV device.
Just a few hours ago it looked like the fight between NBCUniversal and Roku would get ugly, and even see the Comcast-owned network's other channels disappear from streaming boxes and sticks. But now the two have patched things up, and announced that Peacock will start streaming on Roku soon. Between its smart TVs, streaming sticks and boxes, the Roku platform had been a major missing piece for Peacock, and vice versa, as it cut into the platform's appeal as a stream with all the apps you might need. But disputes -- Bloomberg reports the squabble came down to splits on who could sell advertising, which is a major part of Roku's business -- kept the two apart, until now. Hey streamers, @peacockTV will soon be landing on the Roku platform!