Apple Inc. bought machine-learning startup Inductiv Inc., adding to more than a dozen AI-related acquisitions by the technology giant in the past few years. The engineering team from Waterloo, Ontario-based Inductiv joined Apple in recent weeks to work on Siri, machine learning and data science. Apple confirmed the deal, saying it "buys smaller technology companies from time to time and we generally do not discuss our purpose or plans." Inductiv developed technology that uses artificial intelligence to automate the task of identifying and correcting errors in data. Having clean data is important for machine learning, a popular and powerful type of AI that helps software improve with less human intervention.
Apple has acquired machine learning startup Inductiv Inc., in a bid to improve Siri's capabilities, according to Bloomberg. Apple confirmed the deal to Bloomberg with its usual response to inquiries about acquisitions, saying that it "buys smaller technology companies from time to time and we generally do not discuss our purpose or plans." The company has not yet responded to Business Insider's request for comment. A few Inductiv Inc. employees recently updated their LinkedIn profiles to indicate that they've begun working at Apple in April or May. Inductiv Inc.'s technology automates the process of correcting flaws in data through the use of artificial intelligence.
Siri has been taking orders and answering questions far longer than other voice assistants in the market today. Apple launched the helpful feature in 2011 along with the iPhone 4S, way before Amazon could introduce the world to Alexa, and also before Google could launch the Google Assistant. Years later, despite being known as Apple's voice assistant for iPhones, HomePods and more, Siri remains considered as "lagging behind" other digital assistants, Business Insider reported. The Cupertino tech giant's latest acquisition, however, indicates that the company wants to deal with that. According to a report from Bloomberg, Apple recently acquired Inductiv Inc., a machine learning startup that has the technology to help improve Siri.
Apple (NASDAQ:AAPL) has acquired Inductiv, a machine-learning (ML) start-up that uses artificial intelligence (AI) to automatically identify and correct errors that may be lurking in data, according to a Bloomberg report. This marks the second such acquisition in as many months aimed at improving the functionality of Siri, the iPhone's voice-activated digital assistant. The company confirmed the deal using its typical boilerplate language, saying that Apple "buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." ML is a branch of AI that helps computers learn tasks without being specifically programmed for them. The systems use sophisticated algorithms to sift through reams of data, finding patterns that might otherwise be missed, and drawing conclusions based on what it finds.
Apple is continuing its string of AI startup acquisitions, this time to improve Siri's performance. The company has confirmed to Bloomberg that it recently acquired Inductiv, a Waterloo, Ontario, Canada-based company that uses AI to correct data -- which, in turn, improves machine learning. The company didn't elaborate on its plans and relied on its standard response that it "buys smaller technology companies from time to time," but Siri appears to be the focus. The iPhone maker appears to be focused on improving its voice assistant's understanding as of late, most recently acquiring Voysis to boost natural language comprehension. Cleaner data would go a long way toward that goal by reducing the chances that garbage information confuses Siri.