BuzzFeed News has confirmed a massive ad fraud scheme, which was originally uncovered by at least two fraud detection firms, that drained users' batteries and data. The scheme begins by hijacking the in-app advertisements of developers using Twitter's MoPub ad platform. It then silently runs autoplaying video ads behind legit banner advertisements, with the users being none the wiser. And since the video ads are still marked as completed even though none of the viewers got to see them, the scheme also rips off hapless advertisers. Protected Media, one of the anti-fraud firms that discovered the scheme, absolved Twitter of any wrongdoing -- the social network itself was merely exploited by the fraud's masterminds.
When is a banner ad not a banner ad? When it's a hidden video ad generating fraudulent advertising revenue while draining your phone battery and using your valuable data allowance. As BuzzFeed reports, it's been discovered that in-app banner ads have been hijacked on a massive scale to generate revenue for fraudsters working within the digital advertising industry. The people who suffer are consumers and their devices, but also the app developers who receive complaints regarding how quickly their apps are draining phone and tablet batteries. The fraud was discovered by two ad fraud labs, Protected Media and DoubleVerify.
More than 15 years ago, Blink 182 shocked with their video for "What's My Age Again?" that featured the band running around naked. Now, they've updated the concept for a new video that features naked women running around. "She's Out of Her Mind" hit YouTube on Thursday thanks to Spotify. The video appeared with a message that explained, "As part of the new Spotify original series, Flash Frame, Blink unveils the new video for their latest single, paying homage to a certain classic clip that helped catapult the band to early success." The video shows three women running around and passing by similar sites and people to those that the band encountered in their 2000 video.
Taylor Swift's newest music video has arrived and it opens with the pop star emerging from a grave. Swift's music video for "Look What You Made Me Do" premiered during the MTV Video Music Awards. The video begins with shots of a cemetery and a decomposed Swift crawling out of a grave before shifting to several more glamorous looks. The macabre opening plays on one of the key lines from the song, in which Swift says the old version of herself can't come to the phone because she's dead. The video ends with Swift appearing as several characters from the music video, and her life.