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Complete Guide on E-commerce Product Strategy

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Shopping is a major part of our lives. We do it often and we value it highly. That's why when we fall in love with a product, we want to buy it and try it out as soon as possible. This leads us to start an eCommerce Business, build an E-commerce Product Strategy and try to market one or more products. In the past, it was simpler to grow a business through eCommerce as you could build your own website and start selling products from your bedroom.


How Artificial Intelligence Is Revolutionizing The E-Commerce Industry

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Artifical Intelligence, the e-commerce industry can improve customer experience with personalization, targeting potential customers to increase sales, and recommending them products based on their purchase and browsing behavior. According to an article published by Business Insider, early 85% of all customer interactions is going to be managed without human support by 2020. Considering this advancing trend, many e-commerce businesses have begun to use different forms of artificial intelligence technology for understanding their customers better, offering them the best user experience, and generating more sales and revenues. Often it happens that the customers, after browsing the e-commerce website for a while, abandon their search and leave the website. This generally happens when the customers are not able to find enough relevant product results.


How Artificial Intelligence is transforming eCommerce marketers in 2020

#artificialintelligence

Artificial Intelligence has grown massively over the past few years. You would have noticed how it is making the businesses strong and sufficient with its capabilities and power. From managing the customers at your store to improving their overall experience to providing them with personalized solutions, there is a lot that the technology can do for your eCommerce outlet. AI, though it is implemented in most businesses, is still a futuristic technology. According to a report by PwC, this technology will contribute close to $15.7Tn by 2030 to the global economy.


3 Disruptive Ecommerce Trends You Need to Know Right Now

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As an ecommerce business owner, you're always looking for ways to grow your revenue. In order to do so, you need to adapt to the latest ecommerce trends. Here are three of the most disruptive trends you need to know to grow your business. The number of mobile internet users is growing by the minute. In fact in 2016, Bloomberg reported that mobile traffic on ecommerce websites surpassed that of desktop traffic.


Amazon debuts 'Scout' shopping site that creates personalized recommendations

Daily Mail - Science & tech

Amazon is giving users a new way to shop. The tech giant has launched'Scout,' a new unit of its sprawling e-commerce site, that uses machine learning to serve up personalized product recommendations. Users simply click the thumbs up or thumbs down button and Amazon will respond by showing other products based on their choices. Amazon has launched'Scout,' a new unit of its sprawling e-commerce site, that uses machine learning to serve up personalized product recommendations based on users' interests The firm hasn't yet promoted the site, but it's being tested on the Amazon site and in the app, according to CNBC, which first spotted the move. For now, Scout is limited to offering recommendations for home furniture, kitchen and dining products, women's shoes, patio furniture, lighting and bedding.