For the vast majority of organizations today, commerce without content becomes unfeasible quickly. Yet organizations rarely grow into commerce and content at the same time. No matter how they start, however, they usually arrive at the same place: one system to handle commerce, another to serve content, and a smattering of other add-ons or systems for automation, email, assets, cataloging, etc. This situation may work for a time -- it might even be rationalized as "best of breed" -- but it inevitably compromises digital maturation and, more importantly, undermines profit. The good news is there are solid options for consolidating commerce and content on a single platform.
Businesses are eager to embrace new commerce channels and technologies to get closer to their customers and grow conversions. Yet to do this effectively, they must overcome four key challenges: 1) needing to constantly innovate their digital customer experience at speed and scale; 2) designing coherent experiences across multiple touchpoints and technologies; 3) eliminating data silos to effectively harness data and drive real-time decisioning; and 4) integrating new technologies while minimizing disruptions to existing business operations. To achieve such fine-grained control and create rich and differentiated customer experiences, many companies are turning to "headless commerce" which accommodates an unlimited variety of web, social, mobile, IoT and in-store digital touchpoints, while separating them architecturally from the commerce platform using APIs to deliver commerce services. This improves flexibility to power a wide range of omnichannel scenarios, to commerce-enable any system, application or IoT device, and to seamlessly integrate with any content management systems. A successful headless commerce strategy requires a rich array of capabilities that are open, extensible and easily consumable by developers that have little or no experience with the underlying commerce platform.
Index is changing the way retail works. We've set out to bring the measurement and personalization of online commerce into physical retail environments and we're well on our way. The market opportunity is staggeringly large and we're looking for exceptional people to help us shape the future of commerce. You can work with a team. Index is a growing company and every day will throw new challenges your way.