What's Google got up its sleeve? We'll find out Tuesday, Oct. 4, when the company is holding an event in San Francisco. Google is expected to use the event to show off new smartphones and other hardware, as well as offer more information about its Internet-connected speaker, a rival to Amazon's popular Echo device. While Google hasn't said exactly what's in store for the event, the rumor mill is flush with speculation. And the company often releases new hardware right about this time of year.
Not everyone liked the Google Glass -- even the tech giant itself admitted regrets in how it executed on the hardware push. Last month, it closed Project Ara, its initiative to build a modular smartphone. The six-year-old Nexus program proved more fruitful, but as of this week, Google has no more plans for a new Nexus phone or tablet, The Verge reported. SEE ALSO: Google's big hardware moment is also its biggest test On Tuesday at an event in San Francisco, Google revealed its program called "Made By Google." The homepage of its new website is a tribute to a suite of products: Phones, home speakers, Wi-Fi routers, virtual reality headsets and a new TV device.
Google's latest phone is feature-rich, with new AI built-in, more storage and a better HD camera. It can be difficult to tell when you're standing in the midst of a landmark moment in history. Few guessed, for instance, that in 2008 when Google debuted the G1, the first phone to run Android, the mobile software would end up transforming the wireless world. It didn't help that when Google co-founders Larry Page and Sergey Brin went up on stage, they did so wearing roller blades. Page and Brin are probably laughing their inline skates off these days.
Analysis There was a distinct whiff of the retro about Google's launch of its Pixel smartphone. Exclusives with selected large mobile operators; yet another attempt to create a unified Android experience; even the clear focus on Apple as the primary competition – all these should be issues of the past. "Premium is a very important category," Hiroshi Lockheimer, head of Android, said in an interview. "It's where Apple is also very strong. Is there room for another player there?
Now that you're done lusting over jet black iPhones, it's time to turn your attention toward Google. You know, the guys who make Android and Chrome. And what a bonanza the company reportedly has in store for Oct. 4. SEE ALSO: Google's smart speaker will be cheaper than the Amazon Echo, report says Traditionally, Google uses its I/O developer conference in the spring to talk developer-y things like frameworks, announce new versions of Android or skydive in to show off new moonshots like Google Glass. Then, in the fall, the company unveils new Nexus phones and sometimes new Nexus tablets, as well as Chromebooks either under its Pixel brand or from its hardware partners. At I/O this year, Google did announce a good mix of new hardware and software.