Applying machine learning to the Virgin Velocity Frequent Flyers program has already seen communication effectiveness increase by 10 per cent and given teams the ability to apply advanced analytics at 10 times the pace, its data analytics chief says. Virgin embarked on a data transformation program a little over 12 months ago, work that's running alongside a wider digital transformation program across the organisation. The emphasis is twofold: Enhance customer experiences across the Velocity customer loyalty member base by improving redemption offers that are personalised and relevant; and lift the team's ability to understand and attribute what communications and digital activities are supporting this quest. As part of this overhaul, the data analytics team adopted DataRobot's machine learning platform to bolster predictive modelling capability. Oliver Rees, general manager of Torque Data, the data analytics arm of Virgin Australia, told CMO the group's application of machine learning is about driving personalised customer experiences, and at pace, by being able to run data analytics and modelling more accurately and faster.
"JFK has been outdated all of my life," Cuomo said in a speech to a gathering of the Association for a Better New York. He noted similar redevelopment efforts at LaGuardia Airport as Penn Station, saying New York must update its transportation infrastructure or fall behind other cities. "Either you are building and you are creating, or you are getting left behind, that is the simple reality of life."
Qantas has published strong financial results for the 12 months ended June 30, 2016, which it believes builds a foundation for the company to continue its investment in new technology, such as Wi-Fi, to drive new opportunities for the company during the 2017 financial year. The company reported underlying profit increased by 57 percent to AU 1.53 billion, while statutory profit before tax was up 80 percent to AU 1.42 billion. Meanwhile, transformation costs incurred during FY16 due to redundancy, restructuring, and other costs doubled from the previous financial from AU 91 million to AU 183 million. Despite the increase in cost, the company reported that as it continues to progress in its transformation program, it has managed to unlock AU 1.66 billion in permanent cost and revenue benefits since early 2014, including AU 557 million during the 2016 financial year. By June 2017, Qantas said it expects to realise AU 2.1 billion in benefits.