Wondering how the Facebook suggested video feed can help? To explore a creative way Facebook ads can improve your video views, I interview Paul Ramondo. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing. Paul is a Facebook ads expert who vlogs about digital marketing. His agency, RamondoMedia, helps people generate leads and sales using Facebook ads. His course is called Funnels 101. Paul shares how Facebook's suggested video feed increased watch time of his vlogs to 100%. You'll also discover Paul's step-by-step process for setting up Facebook ads to maximize video views.
You've almost certainly come across Jay Shetty's inspirational videos on Facebook. The former monk has grown from around 2 million followers at the beginning of the year to more than 20 million followers just 12 months later. "My highest viewed video this year was 360 million views on one video," said the Facebook video creator when we spoke on the phone in December. "I have about 10 to 15 videos, over 100 million views each." When it comes to revenue via Facebook, Shetty's stats are equally as impressive.
Facebook Inc. is pushing into the market for original streaming video series, announcing a platform through which TV-style shows can be uploaded and viewed. The social media giant announced Wednesday that its new platform, Watch, will be available on mobile, desktop and laptop apps to a limited group of people in the U.S. before expanding to all users. Facebook said each series on Watch would be made up of episodes -- live or recorded -- that follow a storyline or theme. The platform will allow users to comment, react and connect with other users while watching a show, and to subscribe to series so new episodes appear in a personalized "Watchlist." Some shows "will be made by professional creators, and others from regular people in our community," Facebook Chief Executive Mark Zuckerberg said in a post on the social network.
Welcome to this week's edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week's Social Media Marketing Talk Show, we explore Facebook's new video platform and Instagram's IGTV video app with Ian Anderson Gray, YouTube Creative Suite for Marketers, and other breaking social media marketing news of the week! If you're new to the show, click on the green "Watch replay" button below and sign in or register to watch our latest episode from Friday, June 22, 2018. You can also listen to the show as an audio podcast, found on iTunes/Apple Podcast, Android, Google Play, Stitcher, and RSS. For this week's top stories, you'll find timestamps below that allow you to fast-forward in the replay above.
Want your YouTube ads to convert? Looking for effective ways to build remarketing audiences for your ads? To explore tactics for remarketing with YouTube, I interview Brett Curry. The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing. He authored "The Ultimate Guide to Google Shopping" for Shopify. Brett explains different ways to combine search, shopping, and YouTube options to build target audiences that convert.