Some three months after its launch, NBCUniversal's streaming channel Peacock is finally available on Roku, the most viewed streaming platform. The two had been at odds over how to split ad revenues. After a game of chicken Friday, where NBCUniversal threatened to remove all 11 NBC streaming channels from Roku, by the afternoon, they came to terms and put Peacock on the service Monday. Peacock is still missing from the other huge player in streaming, Amazon, but is available on the Apple TV set-top box, Google Chromecast, tablets, computers and phones, Android TV devices, Microsoft's Xbox One, Sony PlayStation 4, Vizio and LG Smart TVs. Opinion:Peacock: Every original series reviewed, from the forgettable to the awful to bright light'Psych' Preview:NBC's Peacock arrives last to streaming wars, but has a valuable weapon: It's free (with ads) Peacock is ad-supported, a big difference from other recent launches from Disney and Apple, which charge a monthly fee, and offers some 20,000 hours of movies from the Universal library and NBC TV series.
Peacock is officially available across the US today, but if you want to download it on your Android device, you won't find it by browsing the Google Play Store. Instead, you'll need a direct link to its listing. In what seems to be a blunder, the new Peacock TV app does not appear in Play Store search results, CNET reports. In the weeks leading up to Peacock's launch, NBCUniversal said the new streaming service would be available on its mobile apps and websites -- as well as Android TV and Chromecast, LG and Vizio TVs and PlayStation 4. Peacock is running a promotional deal with Google, in which anyone who subscribes to Peacock's premium tier through a Google platform can unlock an extended free trial. The fact that the app isn't appearing in Play Store search results could hurt Peacock's initial rollout.
When Comcast launched its Xfinity Flex streaming box for broadband-only subscribers last year, it seemed a bit silly to pay $5 per month when you could just use a Chromecast-type device instead. However, the company got rid of the monthly fee in September 2019, and just announced that it has now given out one million Xfinity Flex devices to date. The Xfinity Flex box is a no-brainer for free, as it comes with numerous apps like Netflix, Amazon Prime Video and HBO that you'd find on Roku, Fire TV or Chromecast devices, all in 4K. It also comes with 10,000 free shows and movies (of varying quality), all of which can be searched using the Xfinity Voice Remote. It also lets Comcast offer promotions for itself and other streaming companies.
NBCUniversal's new streaming service Peacock rolls out across the US tomorrow, and NBC is still adding to the list of the devices that Peacock will stream on. Beginning July 20th, Peacock will be available on PlayStation 4 and PlayStation 4 Pro. Users will have access to the free, $5 and $10 subscription tiers, and Peacock will curate a row featuring available content. "As we bring Peacock to our fans wherever they consume media, device partners like PlayStation are invaluable in giving people even more places to watch the programming they've come to enjoy," said NBCUniversal content distribution chairman Matt Bond. "We look forward to Peacock being at the forefront of the PlayStation experience."
Roku got far in the streaming wars by framing itself as a neutral party. With its inexpensive, straightforward streaming devices that practically anyone could publish on, Roku became a hit with cord-cutters and a valuable platform for content providers. "We are a neutral OTT platform, making us an attractive partner," Roku told shareholders last year. "We do not focus on competing with content publishers on our platform, but instead, look to partner with publishers to build their audiences and maximize our mutual success." HBO Max remains unavailable on Roku nearly two months after launch, and NBCUniversal launched Peacock without Roku support last week.