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Role of IOT in Digital Marketing What is IOT?


"Technology is monitoring your every move." Internet of things (IOT) is a network of physical devices. The device could be smart phones, laptops, tablets, computers, smart TVs, vehicles, smart home appliances, door locks, wearable devices like smart watches, heart and blood pressure monitors. These devices are connected with each other through internet, sensors, Bluetooth, actuators to collect and share data. Sensors are taking information from the devices and uploading it to the internet.

Vision from radio, data from light


Two indoor phenomena that we take for granted every day are indoor lighting and radio waves. We depend on light to move around a room and avoid obstacles. Radio waves power the wireless communications that deliver data to our devices via Wi-Fi and other standards. Over the past few years, though, research has been developing on how these ubiquitous presences can increasingly play in the other's traditional park -- using light for data transmission and radio for object detection. In a broader sense, this has been going on for decades.

What Is the Internet of Things and Why Is It Essential in 2019?


The future is now for the Internet of Things - the wireless connectivity framework that exchanges data from inanimate devices to humans, with no need for human interaction. Already, users of Amazon's (AMZN) Alexa voice and guidance technology and Nest's smart thermostat, among other "smart" IoT breakthroughs, are witnessing first-hand the power and potential of the Internet of Things. In fact, Americans are already getting used to smart refrigerators that let them know they're low on butter and their home security system adjusting temperature automatically while they are at work, so it's comfortable when they get home. According to technology industry data, over 50 billion technology devices (computers, laptops, tablets and phones, primarily) will all be plugged to the Internet of Things by next year. When that transpires, consumers can expect huge changes in the way they live and work, as the Internet of Things transforms major industries like finance, travel, health care, manufacturing, retail, making it easier than ever to interact digitally.

Constructech: How Smart Are We? - News Smart Building


Smart is a word in transition. Once almost exclusively applied to human (and some animal) intelligence, today everything and anything is called "smart." With the growing field of AI (artificial or augmented intelligence) predicting self-learning inanimate objects, smart might be a minimum term with genius close behind. In construction, the application of computer technology to every facet of the trade is achieving inroads at companies large and small. But the focus is now turning to the implementation and installation of smart technology in the actual buildings.

Internet of Things (IoT) Security Market Shows Exponential Growth in Near Future


Internet of Things (IoT) is an ecosystem of connected physical objects that are accessible through the Internet. Internet of Things (IoT) involves creation of smart communication environment between smart homes, smart transportation, and smart healthcare systems with the help of several devices in a network that enables transmission of data within these devices such as WSN (Wireless Sensor Network), RFID (Radio Frequency Identification), cloud services, NFC (Near Field Communication), gateways, data storage & analytics, and visualization elements. Moreover, embedded software, hardware devices, IT services, and communication services are interconnected with IoT for monitoring, detecting, prevention of unauthorized access, and managing numerous interrelated devices, efficiently.