Today, many businesses have entered the "innovation imperative" -- an executive mandate for the company to launch the next wave of innovation in their industry, all while maintaining and improving business with their current customers. I work on a team at Epsilon tasked with corporate innovation within our agency services discipline. Across the agency, our innovation team is charged with leveraging research and data in all its shapes, sizes and types to figure out what makes consumers tick so we can help our clients connect with them through smarter marketing and more effective creative. For example, we've recently introduced machine learning as a new accelerant to our data-infused creative process. Innovation really is key for any company seeking to proactively thwart disruption to their business model, operations or products.
VOICE is an internal, global internal innovation tournament that empowers all employees to develop ideas in response to "game-changing" science and business challenges. Employees who have their ideas selected go on to build cross-functional teams, develop refined proposals and execute their business plans. Throughout the process, teams receive mentorship and training to most effectively move their proposals forward. VOICE reinvigorates Vertex's culture with an entrepreneurial spirit that encourages employees to become change makers who can contribute to the direction of the company and help advance our goal of discovering cures for serious diseases.
In an effort to gain insight into the challenges and opportunities facing leaders in digital product innovation, Yeti conducted a survey during Q1 of 2017. Through the results of the survey, Yeti hopes to help those who lead digital innovation projects to overcome key obstacles, identify strategic opportunities, better understand the competitive landscape, while also shedding light on how digital innovation can transform companies that embrace the future. Fill out the form to request a free copy of the survey report, which will include expert commentary on the survey findings, what it all means, and suggested next steps for product innovators.