Collaborating Authors

How to Set Up an Effective Facebook Ad Campaign


Are you considering Facebook ads? Wondering how to set up a successful Facebook ad campaign? Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this article, you'll discover how to create an effective Facebook advertising campaign. Before you spend another penny on Facebook advertising, you need to have a plan of action. Otherwise, you'll be flying blind with no clear idea of where you want to go.

Instagram Retargeting: How to Retarget Your Customers on Instagram


You might know how to retarget your customer on Facebook, but do you understand the best practices for Instagram retargeting? Among the top frustrations for online marketers is losing potential customers amidst the purchase funnel. The internet is undoubtedly a distracting place, and potential customers visiting your site may leave items in their carts. This leads to inevitably forgetting to complete the purchase process. The only way to track such customer engagement milestones and nudge them towards completing their purchase actions is through retargeting.

How to Master Facebook Ad Targeting & Zero-In on Your Audience


There's never been a better time to be familiar with Facebook Ad targeting. Facebook has hundreds of targeting and ad demographic options. To get the most out of your advertising dollars, you'll need to zero-in on your audience. In this article, we'll explore how to get the most out of that money spent on mastering Facebook Ad targeting and zeroing-in on your target. The "target" or "market" that you're going to advertise to is called, "audience" on Facebook.

4 Ways to Improve Your B2B Facebook Ads


Does your company target other businesses? Wondering how to use Facebook ads to connect with prospects? In this article, you'll find four ways to use Facebook ads to reach B2B customers. More than likely, you already have a good idea whom your target audience is. However, Facebook's Audience Insights tool can reveal some additional details about your audience on Facebook.

How to Retarget People Who Click on Curated Content : Social Media Examiner


Do you share curated content on social media? Wondering how to retarget people who click on the third-party content you share? In this article, you'll discover two ways to retarget people who click links to content you share, whether that content is yours or someone else's. Retargeting gives you the power to keep your brand top of mind for consumers, even when they're researching other options. Link retargeting is a new concept that takes retargeting to another level.