Amazon is ready to celebrate the streaming debut of its very own Oscar-winning film Manchester by the Sea in true Amazon fashion -- through self-promotion. This week, before the movie launches on Prime Video May 5, the company is giving residents of Manchester-by-the-Sea -- the scenic town in Essex County, Massachusetts, that provides the film's setting -- one year of Amazon Prime for free. SEE ALSO: Glimpse into Amazon's futuristic living spheres In a press release on Monday, Amazon said it would give "every home in the town" one year of Amazon Prime plus three packs of Wickedly Prime Popcorn from Amazon's own it private label brand. We wanted customers in the town to enjoy popcorn and a movie on us," Greg Hart, Vice President of Amazon Video, worldwide, said. "Manchester by the Sea is a masterpiece representing the best of cinematic storytelling.
Amazon's marketing modus operandi is to convince everyone to sign up to its $119 annual Prime Membership, and it's using that strategy to the max with its Whole Foods acquisition. The organic grocery chain is offering discounts to Prime members in ten more states, bringing the total to 23, nearly half the union. Henceforth, denizens of Arizona, Hawaii, and Washington and seven other states can get yellowfin tuna for $9 off per pound, or two Annie's Natural Macaroni & Cheeses for the price of one, instead of paying full price like non-Prime rabble. To get the deals, you go to a Whole Foods location in the designated states (or any Whole Foods 365 location), and look for the yellow discount stickers. Then, sign into the Whole Foods app using your Prime credentials, and when you go to checkout, the discount on those items will be applied.
Earlier this year, Amazon began offering Whole Foods discounts to Prime members and it has been expanding that program to more states over recent weeks. Today, the company announced that all Whole Foods and Whole Foods 365 stores will offer discounts for Prime members starting Wednesday. Amazon Prime subscribers will get an extra 10 percent off of sale items marked with a special yellow tag and larger discounts on certain products marked with a blue "Prime Member Deal" label. The company says that since starting the program in May, Prime members have collectively saved millions of dollars. "Customer feedback has been overwhelmingly positive -- in fact, Prime members have adopted this benefit at one of the fastest rates we've seen," Prime VP Cem Sibay said in a statement.
Amazon's well and truly got football fever. It seems securing the rights to select NFL games for Prime Video wasn't enough, it's now also got the hook-up for Madden 18. The latest instalment in the long-running sports franchise just dropped. And, Twitch Prime members who own a copy will receive in-game goodies that could prove handy to their Ultimate Team. As part of the latest offer, you'll get an 83-rated Madden Legend and a Collectible per week throughout the season (25 in total).
Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The insane deals for Prime Day 2017 are starting early. In the lead up to the main event on July 11th, Amazon announced a huge discount on their Music Unlimited service. Right now, Amazon is offering the same perks as music streaming competitors like Spotify, Apple Music, and Tidal at a severely reduced price. Through July 11th, prime members can get four months of Amazon Music for under a dollar.