Netcentric, A Cognizant Digital Business, will be bringing years of knowledge and expertise to our role as a Diamond Sponsor, as a specialized Adobe Global Alliance Partner in 3 Adobe Experience Cloud categories. The Diamond Sponsorship represents the highest and most prestigious tier of sponsorship at the Adobe Summit. At the event, representatives from our team of 400 talented experts will showcase how we transform customer experiences for leading brands using the Adobe Experience Cloud. At last year's event, Netcentric's showcase was a great success, integrating multiple Adobe Experience Cloud technologies and cloud services to give users a real-time experience, with each smile unlocking a donation to the charity Smile Train.
Adobe is acquiring Livefyre, a content marketing and engagement platform that can help Adobe's clients capitalize on user-generated content. The terms of the acquisition were not disclosed. Adobe's Marketing Cloud as of late has emphasized its focus on customer experience, and the acquisition of Livefyre should be able to enhance that. Livefyre platform allows businesses to scour social media for content related to their brands. In addition to monitoring that activity, businesses can use Livefyre tools to use that content in marketing campaigns.
At Adobe Summit today, Adobe (Nasdaq:ADBE) unveiled Adobe Experience Cloud, a comprehensive set of cloud services designed to give enterprises everything they need to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform, leveraging Adobe Sensei's machine learning and artificial intelligence capabilities. This Smart News Release features multimedia. Digital has disrupted every industry. Massive amounts of data, the proliferation of devices and sky rocketing customer expectations are forcing enterprises to rethink their customer experience: Be personal.
At Adobe Summit, Adobe (Nasdaq:ADBE) introduced significant enhancements to the Adobe Cloud Platform, the underlying, cross-cloud architecture that unifies content and data and leverages Adobe Sensei, Adobe's AI and machine learning framework. Advancements announced today include new Sensei capabilities for enterprise customers as well as new tools and partner integrations to help developers reduce time to market and better integrate Creative Cloud assets into enterprise workflows. Adobe also announced Adobe Experience Cloud (see separate press release) as well as the availability of the first set of solutions that integrate with Microsoft's Azure, Dynamics 365 and PowerBI offerings (see separate press release). Advancements in cloud services have fundamentally altered the computing landscape. The next decade will bring even more disruptive changes in how brands create, immerse and engage their customers in their experiences.
Adobe and Microsoft are bringing their cloud partnership to the China market. The companies announced on Monday that the Adobe Experience Cloud running on Microsoft Azure is now available to enterprise customers in China via an operator partnership with cloud provider 21Vianet. Adobe and Microsoft also outlined new native integrations between Adobe Experience Manager and Microsoft Azure, Adobe Campaign and Microsoft Dynamics 365, and Adobe Analytics and Microsoft Power BI. The China expansion is the latest step in a strategic partnership between the two vendors dating to the fall of 2016, when the pair said that Adobe Creative Cloud, Marketing Cloud, and Document Cloud would all be available on Azure, and Azure would be the "preferred cloud platform" for these services. The two companies also inked a deal that made Adobe's Marketing Cloud the marketing module for the Microsoft's Enterprise version of Dynamics 365, its combined CRM/ERP suite.