The Weather Company, an IBM (NYSE: IBM) Business, announced today they will leverage one of the largest Internet of Things (IoT) platforms in the world to provide critical weather data to millions of people in currently underserved areas. With severe weather statistically occurring more frequently, governments and businesses are seeking supplemental weather data to better prepare for impending disasters. For the period 2010-2015, severe weather events caused more than 100 billion in damage in the U.S., where modern warning systems exist, according to the National Oceanic and Atmospheric Administration. Even more concerning is the fact that 70 developing countries lack robust early warning systems, exposing citizens to potentially life-threatening disasters. On a global scale, The World Bank reports that over the past 30 years, natural disasters, which include severe weather, have taken an estimated 2.5 million lives and cost more than US 4 trillion.
It was a tale of two storms. The first consisted of the rain and thunder forecast for Bournemouth by the BBC weather app on the Saturday spring bank holiday. The second came when the first failed to materialise and a tourism manager in the town complained that visitors who stayed away could have come after all and enjoyed sunshine and blue skies. This opportunity to rage at inaccurate forecasting, bash the BBC and highlight the grievances of small businesses did not go to waste. For the Sun, it was a "blunderstorm".
This story was originally published by Grist and appears here as part of the Climate Desk collaboration. In an era of increasingly extreme hurricanes, floods, and drought, the people in charge of preparing for disasters depend on meteorologists to anticipate where the next catastrophe might strike. Here's some good news: Meteorologists are coming through, with unprecedented accuracy. In fact, weather forecasting technology has improved so dramatically that humanitarian organizations can now fund disaster relief before disaster hits. It's a revolutionary change that could save countless lives.
Make fun of the weatherman if you want but modern forecasts have quietly, by degrees, become much better. Meteorologists are now as good with their five-day forecasts as they were with their three-day forecasts in 2005. Both government and private weather forecasting companies are approaching the point where they get tomorrow's high temperature right nearly 80 percent of the time. In this Wednesday, Oct. 31, 2012 file photo, waves wash over a roller coaster from a Seaside Heights, N.J., amusement park that fell in the Atlantic Ocean during Superstorm Sandy. Both government and private weather forecasting companies are approaching the point where they get tomorrow's high temperature right nearly 80 percent of the time.
Several months after acquiring The Weather Company's B2B data business, IBM is showing how it's putting that data to work. The Weather Company on Wednesday announced it's launching a hyper-local, short-term custom forecaster called Deep Thunder. The new predictive model will use historical weather data to train machine learning models, which will help businesses better predict the real-world effects of weather. In a world where more and more objects are coming online and vendors are getting involved in the supply chain, how can you keep track of what's yours and what's not? Data sets like The Weather Company's have become increasingly valuable for tech companies focusing on A.I. and analytics tools -- as demonstrated this week by Microsoft's purchase of LinkedIn and the subsequent rise in shares of Twitter.