Apple also deserves credit for storing its own records of your location only on your device itself; unlike Google, Apple doesn't maintain a profile of your location anywhere on its servers. That's one of many reasons Apple has earned a reputation for better privacy practices than its chief rival (although some critics contend it could be doing much better). As this week's Google privacy snafu reminds us, though, Apple doesn't fully control what other apps (such as Google Maps) do with your location data once you've granted them permission to track it. So as long as you're allowing tracking, your privacy is at risk. The good news is, there is a straightforward way to prevent this, which is to turn off location services altogether.
Google wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An Associated Press investigation found that many Google services on Android devices and iPhones store your location data even if you've used a privacy setting that says it will prevent Google from doing so. Computer science researchers at Princeton confirmed these findings at the AP's request. For the most part, Google is upfront about asking permission to use your location information. An app like Google Maps will remind you to allow access to location if you use it for navigating.
A feature built into iOS is constantly tracking your movements and storing a detailed history of places you visit on a regular basis on your iPhone. Allows your iPhone to learn places significant to you in order to provide useful location-related information in Maps, Calendar, Photos, and more. Significant Locations are encrypted and cannot be read by Apple. For some, this is going to be no big deal. For others, this will be seen as overreach on Apple's part, and an invasion of privacy.
It comes as a surprise to many to discover that their iPhone is collecting a detailed history of places you visit on a regular basis. Here's how you can find out what information your iPhone has on you, along with ways you can take control of it, or even delete it completely. See also: iOS 11.4 tip: How to enable Messages in iCloud (and why you might want to keep this feature turned off) Now, as is typical of many things in iOS, Significant Locations are not easy to find, and is unlikely to be something that you come across by accident. This feature is buried all the down in Settings Privacy Location Services System Services Significant Locations. In order to gain access to this data you will need to authenticate yourself using the iPhone's passcode, or using Touch ID or Face ID.
Google has built an astonishingly effective system to track those who carry a smartphone run by its Android operating system. The company relies very heavily on knowing everywhere you go so it can best target you with ads. In fact it wants to know where you go so badly that it records your movements even when you explicitly tell it not to. An investigation by the Associated Press found that many Google services on Android devices and iPhones store your location data even if you've used a privacy setting that says it will prevent Google from doing so. Computer-science researchers at Princeton confirmed the findings.