Enterprise applications power the heart of business productivity, but they are traditionally difficult to implement, upgrade, and innovate. We look at how the next generation of enterprise apps could change the game. Pronouncements of moving to the cloud would have been unthinkable just a few years ago, but Teradata, like many vendors, is adapting to a changed technology landscape. After a series of disappointing quarters, Teradata's board ousted CEO Michael Koehler in March and tapped board member Victor Lund to replace him. Introduced at the Summit, Lund was frank about Teradata's past and its future.
Teradata, which practically invented the enterprise data warehouse, has always been a company where engineering came up front. Company veterans and longtime customers knew Teradata products by their model numbers; a 6800 told you that you were using a giant enterprise data warehouse, as opposed to a 2800 that was sized for departments. We delve into where IoT will have the biggest impact and what it means for the future of big data analytics. As longtime data warehouse provider, Teradata was the go-to box for complex SQL analytic queries across large bodies of data. So it's not surprising that in recent years, emergence of commodity hardware and open source infrastructure posed an existential threat.
Earlier this month, Teradata unveiled a new marketing campaign to reposition the company to go beyond IT in addressing the business. The company, which formerly positioned itself with variants of the theme of the world's biggest, fastest data warehouse is now positioning itself with a stop the insanity-style tagline, "Stop buying analytics. It's time to invest in answers." Have we got your attention yet? It's not surprising that rebranding and changing the message was the highlight of the company's annual customer event last week, Teradata Analytics Universe, which itself is a rebranding from the event formerly known as Partners.
Teradata turned 40 years old this year, putting it in the ranks of a small group of IT household names such as IBM, SAS, and Oracle that were either born or (in IBM's case) endured the evils of polyester and disco. When the company was formed, the notion of a terabyte of data was practically unimaginable. Fortunately, when someone put up a slide showing how the frontiers of storage have passed from terabyte to gigabyte, petabyte, and zetabyte, we breathed a sigh of relief that Teradata didn't feel the need to change its name to keep current. To recap, Larry Dignan summed up the headlines from last week's annual Teradata Universe event, with the highlight in our mind being Teradata's embracing of a cloud-native architecture and business model. Teradata has just seen a major changing of the guard, marked by ascent earlier this year of Oliver Ratzesberger as CEO, and major changes to the rest of the C suite.
At last week's Teradata Partners Conference in Atlanta the company hit several important cloud milestones with its "Teradata Everywhere" and "Borderless Analytics" announcements. And in another sign that it's evolving, Teradata also announced a range of analytic solutions supported by consulting services. Teradata Everywhere is the ability to run the same database and workloads without alteration in multiple deployment environments. The choices include on-premises systems, VMWare-based private-cloud instances, Teradata's Managed Cloud services and Teradata Database on public clouds including Amazon Web Services and, by year end, Microsoft Azure. The newest options here are Teradata on VMware and parallel processing support on Amazon Web Services.