Collaborating Authors

Instagram Retargeting: How to Retarget Your Customers on Instagram


You might know how to retarget your customer on Facebook, but do you understand the best practices for Instagram retargeting? Among the top frustrations for online marketers is losing potential customers amidst the purchase funnel. The internet is undoubtedly a distracting place, and potential customers visiting your site may leave items in their carts. This leads to inevitably forgetting to complete the purchase process. The only way to track such customer engagement milestones and nudge them towards completing their purchase actions is through retargeting.

Retargeting Ads - A Beginner's Guide


With millions of websites in operation, and thousands more being launched every day, it has become nearly impossible for smaller businesses to attract visitors without online advertising. And while even large brands were once sceptical about online advertising, Google's AdWords and advertising on appropriate social media networks have both proven to be very powerful. With the right advertising strategy, you're able to promote your business to people exactly when they're looking for a business like yours, and to those who share demographics with your existing audience. But even if your ad hits the mark and people click on it, 96-98 percent of your visitors aren't ready to buy: they're only browsing, or researching. Another way of looking at it is that out of every 100 visitors to your site, only 2-4 of them with actually convert – and that includes those who clicked on one of your ads.

How to Set Up an Effective Facebook Ad Campaign


Are you considering Facebook ads? Wondering how to set up a successful Facebook ad campaign? Understanding the fundamentals of Facebook advertising can help you avoid common mistakes that cost time and money. In this article, you'll discover how to create an effective Facebook advertising campaign. Before you spend another penny on Facebook advertising, you need to have a plan of action. Otherwise, you'll be flying blind with no clear idea of where you want to go.

7-Step Social Media Advertising Strategy to Better Performing Ads


Your organic content doesn't have the same reach on social media anymore. In fact, BuzzSumo found Facebook posts from brand pages saw a 20% decline in engagement just since January 2017. But that's why so many organizations now rely on social media advertising (paid social) more than ever. It's easily one of the biggest social media trends and you'll do about anything to get your content in front of customers. Maybe not anything–but brands are certainly feeling it in the rising social media ad spend.

4 Ways to Improve Your B2B Facebook Ads


Does your company target other businesses? Wondering how to use Facebook ads to connect with prospects? In this article, you'll find four ways to use Facebook ads to reach B2B customers. More than likely, you already have a good idea whom your target audience is. However, Facebook's Audience Insights tool can reveal some additional details about your audience on Facebook.