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How to Master Facebook Ad Targeting & Zero-In on Your Audience


There's never been a better time to be familiar with Facebook Ad targeting. Facebook has hundreds of targeting and ad demographic options. To get the most out of your advertising dollars, you'll need to zero-in on your audience. In this article, we'll explore how to get the most out of that money spent on mastering Facebook Ad targeting and zeroing-in on your target. The "target" or "market" that you're going to advertise to is called, "audience" on Facebook.

Dan Rather, Facebook Anchorman

The Atlantic - Technology

Within hours, Rather's post had been shared hundreds of thousands of times. By the next day, Rather told me, the post had reached an audience of some 20 million people. His Facebook page is listed under his name as part of his work with News and Guts, a production company he started in 2006.) "To find oneself speaking, metaphorically at least, to almost 20 million people--this last 24 hours has been the closest thing I have felt to the heyday of the CBS Evening News," he said. "Particularly given the startling reaction to this most recent post, which I will tell you staggers me--frankly, I feel like I've been transported to very deep outer space."

How to Use Facebook Audience Insights for Better Targeting


Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? In this article, I'll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in your advertising costs.

Facebook Plans to Shut Down Video Ad Exchange Product LiveRail WSJD - Technology

Facebook FB -0.33 % is shutting down its LiveRail programmatic video ad exchange business, according to people familiar, effectively closing the last remaining part of the ad technology company that the social network acquired in 2014. LiveRail provided a set of tools that media companies like Hulu and A&E Networks used to sell Web video ads. These companies used LiveRail's technology to establish "private exchanges," where marketers could buy ads, often armed with ad targeting data, using automated software. Initially, the LiveRail acquisition appeared to signal that Facebook was looking to provide the back-end technology to a wide array of publishers as Web video consumption accelerated. But more recently, Facebook has been scaling LiveRail back.

(VIDEO) Half Of Ads Are Mistargeted: Facebook Atlas' Webb

Huffington Post - Tech news and opinion

It's one of the biggest problems in advertising, even though many ad-tech vendors think they have solved the issue. "On average, anything from 40% to 60% of ads are served to the wrong audiences," according to Stephen Webb, the EMEA regional director for Facebook's Atlas ad server platform. "Which is why men are getting served mascara ads, why OAPs (old-age pensioners) are getting served student loan ads. Solving that problem is what we focus on." Webb didn't cite a source for his assertion.