Collaborating Authors

Microsoft Partners With Publicis to Develop Global AI Platform Marcel


Today, Publicis Groupe announced that its much-discussed global AI platform Marcel will be developed with the help of one of the world's largest and longest-standing tech companies--Microsoft.

Publicis Groupe and Microsoft announce partnership for Marcel AI platform Stories


Jan. 29, 2018 – Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] announced today its partnership with Microsoft Corp. (Nasdaq "MSFT" @microsoft) to develop and roll out Marcel, its disruptive platform that will radically change the way the group's teams and clients connect, interact and work together.

Advertising's 'Mad Men' Bristle at Digital Revolution WSJD - Technology

Publicis had an army of copywriters, art directors and computer engineers, but when senior executives gathered in 2016 to come up with a pitch for McDonald's, debates erupted over the meaning of such basic terms as "data" and "content," recalls Britt Nolan, chief creative officer of Leo Burnett USA.

Publicis Groupe and Microsoft partner for AI collaboration platform


French public relations firm Publicis Groupe and Microsoft have partnered to develop Marcel, a new system that uses cognitive services and artificial intelligence to improve the way the group's teams and clients connect and work together.

Publicis Media India hires Ankush Talwar as head, data science - ET BrandEquity


Publicis Media has appointed Ankush Talwar as head, data sciences. Talwar has worked with organisations such as Inductis, Amex, Accenture, Flipkart. He joins from Neo@Ogilvy where he was VP and head of analytics and insights. Anupriya Acharya, CEO, Publicis Media India, added, "Data science is a core expertise in Publicis Media and given our unmatched expertise in Data, Digital and Performance media, it is also a competitive advantage. In fact, PM India has been successfully running the global Data and Analytics Centre Of Excellence for many years now and the team has won multiple global accolades too.