Jan. 29, 2018 – Publicis Groupe [Euronext Paris: FR0000130577, CAC 40] announced today its partnership with Microsoft Corp. (Nasdaq "MSFT" @microsoft) to develop and roll out Marcel, its disruptive platform that will radically change the way the group's teams and clients connect, interact and work together.
Publicis had an army of copywriters, art directors and computer engineers, but when senior executives gathered in 2016 to come up with a pitch for McDonald's, debates erupted over the meaning of such basic terms as "data" and "content," recalls Britt Nolan, chief creative officer of Leo Burnett USA.
Publicis Media has appointed Ankush Talwar as head, data sciences. Talwar has worked with organisations such as Inductis, Amex, Accenture, Flipkart. He joins from Neo@Ogilvy where he was VP and head of analytics and insights. Anupriya Acharya, CEO, Publicis Media India, added, "Data science is a core expertise in Publicis Media and given our unmatched expertise in Data, Digital and Performance media, it is also a competitive advantage. In fact, PM India has been successfully running the global Data and Analytics Centre Of Excellence for many years now and the team has won multiple global accolades too.