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Voice search isn't the next big disrupter, conversational AI Is - Search Engine Land

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Within the search marketing space, there has been a lot of talk about voice search. Many are projecting voice search as the next big thing – in fact, as the next marketplace disruptor. But the truth is, voice search probably isn't going to be the next big thing. Yes, voice search is disrupting text-based searches, and this is causing a few raised eyebrows. However, voice is only a small part of the disruption that's happening today.


Voice search isn't the next big disrupter, conversational AI Is - MarTech Today

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Within the search marketing space, there has been a lot of talk about voice search. Many are projecting voice search as the next big thing – in fact, as the next marketplace disruptor. But the truth is, voice search probably isn't going to be the next big thing. Yes, voice search is disrupting text-based searches, and this is causing a few raised eyebrows. However, voice is only a small part of the disruption that's happening today.


How to Setup Google Assistant Directory Page for Personalized Search

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It talks about linking the Google Assistant straight from the Google search bar and positioning it as your own personal Google – a way of pointing to personalized search. Google's recent announcement tells more about what the Google Assistant can do for you, emphasizing the number of models supported and how it makes over a million Actions possible. Google seems to be going beyond its original plans for Assistant and putting effort into expanding its powerful natural language search capabilities. The competitive arena of voice and personalized search has several major challengers like Amazon, Microsoft, and Apple, each vying for dominance of the smart assistant and smart device market. At this time, Google continues to depend on structured data markup and AMP to assist in providing content matches for the Assistant, meaning that search marketers who invest in both may find a welcome competitive edge. Improvements in Voice Interactions with Technology: Enrique Alfonseca, Staff Research Scientist for Google Assistant wrote a December 21, 2017 article titled the Evaluation of Speech for the Google Assistant. As Google often does, it clued publishers, webmasters, and business owners into new digital marketing changes ahead of time, especially as the mobile-first world comes alive. The information is helpful as search engine optimization spends offer the best ROI is SEO's remain fluid and adjust to maximize new opportunities. Industry wide adoption: Yesterday, January 10, 2017, DISH unveiled its compatibility with the Google Assistant.


157 Artificial Intelligence Platforms to Help You Grow Your Business 60 Second Marketer @AskJamieTurner

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The odds are pretty good that you're using Artificial Intelligence (AI) and Machine Learning (ML) more often than you realize. After all, every time you do a Google search (like the one that probably brought you here), you're using software that has Artificial Intelligence ingrained in its DNA.


Three Ways that AI Can Amplify Marketer Creativity

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Over the past few years, the buzz about how artificial intelligence (AI) will impact the future of marketing has reached a fever pitch. But what will AI's role in marketing look like, and how can marketers start to prepare now for the future? AI is part of a larger wave of digital transformation that's impacting businesses and consumers around the globe. This transformation can be characterized in three ways. Firstly, technological interactions are becoming multi-device, multi-sensory experiences, with voice and facial recognition-based interactions.