Marketing Automation Plugins Or Software: Which Is Better? December 12 th, 2017According to a report by Marketo and Ascend (2015), 42% of companies use a marketing automation platform, compared to 54% using a CRM and 82% using email marketing technology. This stat alone suggests a certain amount of scepticism towards the adoption of marketing automation software compared to other options on the market. A common alternative for most businesses is turning to plugins to automate their marketing activities. If you have an e-commerce site, you might have noticed all the plugins or apps available. And who can blame them? At first glance, plugins seem to be the much easier and cheaper option to take. However are plugins really worth the money and in the long-term are they better or worse than purchasing a dedicated marketing automation tool, like Hubspot or Active Campaign.
All automation is not alike, and if you are taking an Elemental Approach to your automation, you will miss out on the time and cost saving benefits that an Architectural, Layered Approach can provide. An approach to automation that allows you to manage your Workload Automation, IT Process Automation, Managed File Transfer Automation, Big Data Automation, and more, can enable you to streamline processes, coordinate and consolidate silos of automation, and scale and adapt to changing organizational requirements.
Which markets should you target if you're building a smart home startup? Until recently, a smart home was considered something of a luxury: pricy and not very frequently adopted by middle-class households. This situation is changing rapidly and experts forecast a drastic growth in the home automation market globally over the next two-three years. Our team at CLAP has performed extensive market research and has undertaken interviews and polls in Europe, Asia, and the US, and now we want to share the results with you. The US was the first country to enter the global smart home market and is still a leader in the demand for, and penetration of, home automation.