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Empowering Email Marketing Strategy With Artificial Intelligence (AI)

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AI is expected to yield $14 trillion additional revenue and 38% increase in profitability by the year 2035. It has helped businesses enhance their customer experience by approaching them with relevant and data-driven insights. It's high time small businesses start making the most of this AI revolution. AI can automatically figure out things with the help of three Ds. When it comes to email marketing, AI can be incorporated in each and every step of the process.


Six case studies of machine-learning powered email marketing – Econsultancy

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Machine learning has changed the game for email marketers. Once hyped as the'next big thing', it is now being put into practice by a wide range of businesses to improve the effectiveness of email. Here are just six case studies that demonstrate its success. Language plays a huge part in why consumers respond to marketing (and why they don't). To figure out why its email engagement rates were declining, Dell partnered with Persado in 2016.


These startups use AI to "optimize" marketing messages

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In a world where artificial intelligence (AI) is gaining traction and being applied in a variety of ways, is it really possible for AI to do intuitive things better than humans can, such as marketing messaging? Marketing messaging seems like something that takes human brain power to fully develop, understand, and formulate to optimize return, so could an AI-powered service offer better results?


These Startups Are Using AI to "Optimize" Marketing Messages - Cox BLUE

#artificialintelligence

In a world where artificial intelligence (AI) is gaining traction and being applied in a variety of ways, is it really possible for AI to do intuitive things better than humans can, such as marketing messages? Marketing messaging seems like something that takes human brain power to fully develop, understand, and formulate to optimize return, so could an AI-powered service offer better results?


How AI & Dynamic Content Are Reinventing Email Marketing

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AI is undoubtedly one of the biggest marketing buzzwords today and, combined with dynamic content, it's helping one longtime brand asset – email – become even more effective.