New Delhi: As many as 77% of Indian consumers in a recent survey believe that organisations collect too much data about them and 74 % were against the use of technology tools to assess their buying patterns. A survey conducted by Verint Systems across 18 countries and 34,000 consumers highlighted how an'always on' era has led to explosion of unstructured data from digital channels of customer engagement. In India, more than 2000 consumers who have access to a digital platform took part in the research to reveal their assessment on issues like how customers perceive data privacy, their readiness to accept data breach, and use of technology to analyse customers' buying patterns, a Verint statement said. As per the findings, nearly 77% of the Indian respondents agreed that organisations collect too much data about them and 74% of the Indian respondents said it is "creepy" to use technology to analyse their buying patterns and preferences, the statement noted. "Out of the 18 surveyed countries, Indian customers take lead as 73% of the respondents voted in favour of actively avoiding brands that use technology to analyse and track their buying/engagement patterns," it added.
A survey of US consumers by Cone Communications and Porter Novelli found that "purpose-driven brands" have a variety of advantages, with 88% of respondents saying they would buy from them, while 85% would "support that company in their community," and 68% said they would work for that company. When making a buying decision, 41% of respondents said product quality was the primary brand attribute driving their buying, and 39% said cost was the most significant factor. By comparison, 20% said a brand's purpose was the most critical attribute. Similarly, cost and quality outranked purpose when respondents considered whether they would tell others to buy from the company. But the fact that a significant minority of consumers weigh purpose so heavily indicates the broad mandate for brands to look beyond their basic operational focus.
Technology has never been so pervasive in an individual's life. Though historically we have trusted human interaction over automated computer processes, recently, we've become more accustomed to the influence of technology on our daily routines. Therefore, it is changing how humans think, communicate, and work. New tools allow us to do more in less time and communicate ideas instantly and effortlessly. They provide the freedom to focus on more profound problems.
Trust in artificial intelligence technology is rising sharply across healthcare, with many leaders predicting tangible cost savings in under three years. WHY IT MATTERS That's boosting investment in AI systems, according to a new Optum survey of 500 U.S. health industry leaders from hospitals, health plans, life sciences and employers, which also found 22 percent of respondents are in the late stages of AI strategy implementation. The study found revealed a nearly 90 percent increase in the number of respondents who said their organizations have a strategy in place and have implemented AI, with an average investment of just under $40 million over the next five years. Administrative process improvements top the list of investment priorities, led by technologies to help automate business processes like administrative tasks or customer service. Artificial intelligence is also expected to boost job growth and expand employment opportunities, according to survey respondents, although training in AI is seen as a stumbling block – nearly nine in 10 respondents said AI training is not happening fast enough.