After a very soft launch on Nov. 23 had Australians wondering if they'd see Amazon up and running before Christmas, the company has finally, officially launched in Australia. SEE ALSO: Amazon's Alexa and Echo to finally launch in Australia and New Zealand One of the biggest things to happen to Australia's retail sector, Amazon's website has switched over from a Kindle Store presence to its fully fledged Amazon.com.au, with millions of products now ready for eager Christmas shoppers across more than 20 categories. It's a huge moment for Australian retail, and one of the most anticipated launches of the year, after Amazon confirmed in April 2017 it would expand its operations in Australia. Local retailers like David Jones and Myer have been scrambling to launch their own "premium" in-store services and price matching strategies or revamped online stores ahead of Amazon's arrival. Thousands of Australian brands have already signed up with Amazon to sell their wares locally and internationally.
Today, I'm excited to share that, for the first time, the same machine learning courses used to train engineers at Amazon are now available to all developers through AWS. We've been using machine learning across Amazon for more than 20 years. With thousands of engineers focused on machine learning across the company, there are very few Amazon retail pages, products, fulfillment technologies, stores which haven't been improved through the use of machine learning in one way or another. Many AWS customers share this enthusiasm, and our mission has been to take machine learning from something which had previously been only available to the largest, most well-funded technology companies, and put it in the hands of every developer. Thanks to services such as Amazon SageMaker, Amazon Rekognition, Amazon Comprehend, Amazon Transcribe, Amazon Polly, Amazon Translate, and Amazon Lex, tens of thousands of developers are already on their way to building more intelligent applications through machine learning.
If you have to see the Ring Always Home Cam in action to believe that Amazon made a flying security drone for your house, then check out the video of its hardware event. The live stream wasn't available publicly yesterday, but now you can click through the highlights on a YouTube stream (or just check out a 30-second ad for the Ring drone that's also embedded below). If you prefer text, we have a full rundown right here that covers all of the Echo, eero, Fire TV and Ring hardware unveiled.
And now there are more options than ever. Here's what's coming to Amazon in April to make those decisions even more satisfying: Remember when email's arrival was announced by a human voice, and not a pleasant chime from a phone? Probably -- but that and other changes in technology don't diminish the charm of the 1998 rom-com. It's love versus business, online versus IRL! Wait, are we sure this movie is almost 20 years old? Catastrophe (AMAZON ORIGINAL) Season 2 (4/8) Thunderbirds are Go! (AMAZON ORIGINAL) Season 1 (4/15) Home Fires Season 1 (4/18) The Widower Season 1 (4/18) The Great Fire Season 1 (4/27) Veep Season 2 (4/21) Have something to add to this story?