A worker demonstrated facial recognition security features on the MasterCard Inc. stand at the Mobile World Congress in this arranged photograph in Barcelona, Spain, on Wednesday, Feb. 24, 2016. Why did Apple acquire RealFace the AI facial recognition company? Why did Apple acquire RealFace the AI facial recognition company? There are many reasons, however the biggest reason may be the one few see today. Today it was announced  Apple acquired the Israeli facial recognition AI company Real Face.
In a bid to boost its prospects in the world of artificial intelligence (AI), Apple has acquired Israel-based startup RealFace that develops deep learning-based face authentication technology, media reported on Monday. Reported by Calcalist, the acquisition is to be worth roughly $2 million (roughly Rs. 13.39 crores). A Times of Israel report cites Startup Nation Central to note RealFace had raised $1 million in funding thus far, employed about 10 people, and had sales operations China, Europe, Israel, and the US. Set up in 2014 by Adi Eckhouse Barzilai and Aviv Mader, RealFace has developed a facial recognition software that offers users a smart biometric login, aiming to make passwords redundant when accessing mobile devices or PCs. The firm's first app - Pickeez - selects the best photos from the user's album.
Amid rumors that the iPhone 8 will incorporate advanced facial recognition features, the Hebrew-language website Calcalist (via Times of Israel) is reporting that Apple recently acquired Realface, an up-and-coming Israeli startup with impressive real-time facial recognition software. Lending credence to rumors that the iPhone 8 may forgo the use of Touch ID in favor of facial recognition, Realface's software is said to be sophisticated enough such that it can reliably be used as a foundation for mobile-based biometric authentication. As is often the case when Apple acquires a company, Realface's web presence has already been wiped from the web. Still, thanks to the magic of Google, we were able to poke around and dig up some intriguing nuggets of information about the company's promising technology. Realface boasts that it's AI software rests upon deep learning methods and is so reliable and quick that the end-result is an absolutely seamless user experience.
Those rumors of Apple exploring facial recognition for sign-ins might just have some merit. Calcalist reports that Apple has acquired RealFace, an Israeli startup that developed deep learning-based face authentication technology. The terms of the deal aren't public, but it's estimated at "several million dollars." Cupertino would mainly be interested in the promise of the technology than pure resources, in other words. We've reached out to Apple for comment on the reported deal and will let you know if it has something to add.
Apple has acquired Tel Aviv, Israel-based Realface, a machine learning startup whose facial recognition technology can be used to authenticate users, according to reports from Calcalist (in Hebrew) and The Times Of Israel. Founded in 2014, RealFace says it has developed an innovative way of recognising people, self-reportedly building A.I software that "brings back human perception to digital process". RealFace's software enables authentication, automated on-boarding & mobile conversion optimisation. The company, led by co-founder and Columbia Business School-trained Adi Eckhouse Barzilai, says it has proprietary IP in the field of'frictionless face recognition' and effective learnings from facial features. The Israeli startup is behind the Pickeez app, which automatically choses a user's best photos from various platforms using the RealFace recognition software.