When will AI actually exceed human performance in marketing and sales? To be more direct--when will virtual assistants take over human marketers and sales reps? According to a survey by the Future of Humanity Institute at the University of Oxford, AI will take over human jobs in phases, depending on specializations and degrees of precision required. For example, intelligent assistants will take over translational tasks by 2024, while it may take as many as forty-five years for AI to replace humans in tasks that require surgical precision based on intuitions. In short, marketers and sales reps will either be assisted by or compete against intelligent AI-driven assistants for the major part of the century.
Artificial Intelligence (AI) may be out of the sci-fi closet but the adoption within MarTech industry is still very much in its nascent stage. With the advent of wireless and virtual technologies in last two decades, businesses have evolved at a breakneck pace. And now, the biggest force pushing that momentum is the refined combination of AI and Machine Learning (AI/ML). While the first half of the decade focused on leveraging Big Data, AI technology in business, especially in sales and marketing, has taken a major lead with its equitable adoption rate. The promise AI offers – intelligent software running on AI/ML algorithms would perform tasks better, faster and cheaper, is an optimistic opportunity within MarTech.
Rapid advancement in technology is constantly shaping the marketing landscape. Today, marketers have access to various tools that help them improve their strategies and earn more profit. They are able to target the right people at the right times through the right channels. From sending welcome emails to new subscribers to interacting with website visitors using chatbots – automation has invaded every facet of marketing. Therefore, it is crucial for marketers to stay abreast with the recent marketing automation trends. Before we take a look at the most important marketing automation trends, let's understand what it actually means. Marketing automation enables you to use certain tools or software to automate marketing tasks and workflows.
The expression, "Marketers are data rich and insight poor" is more true today than ever. Marketers all over the world are working to optimize marketing operations and effectiveness using their abundance of data. Many are turning to tools and platforms powered by artificial intelligence and machine learning. AI promises to make sense of all the dark data companies are sitting on as well as structured and unstructured data online to surface insights about customer behaviors, opportunistic content and emotional triggers to inspire conversions. In an age of too many choices, increased competition for customer attention requires every advantage to optimize for reach, engagement and conversion.