5 Marketing Automation Tools That Leverage Data Science to Boost ROI

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Return on Investment (ROI) is defined as the ratio of a return (benefit or net profit) over the investment of resources that generated this return. Both the return and the investment are typically expressed in monetary units, whereas the ROI is calculated as a percentage. It's typically expressed as a percentage, so multiply your results by 100. Data Science is essential in helping a business to continue to compete in the global market. To stay competitive, businesses will need to continue to find unique ways to collect data and analyze it to come up with strategies to increase their sales.


5 Marketing Automation Tools That Leverage Data Science to Boost ROI

@machinelearnbot

Return on Investment (ROI) is defined as the ratio of a return (benefit or net profit) over the investment of resources that generated this return. Both the return and the investment are typically expressed in monetary units, whereas the ROI is calculated as a percentage. It's typically expressed as a percentage, so multiply your results by 100. Data Science is essential in helping a business to continue to compete in the global market. To stay competitive, businesses will need to continue to find unique ways to collect data and analyze it to come up with strategies to increase their sales.


How Machine Intelligence Will Help Refine Your Automated Email Campaign

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Films dating back as far as 1927 (and perhaps beyond) predicted machine intelligence would be the future. But for as many who saw the vision, there was an equal number who believed the forecast was soundless--how could a machine possibly replicate and surpass the intelligence of the human who created it? Fast-forward to 2017, and we find two things: machine intelligence is here and rising, and it's quite capable of learning at a much faster rate than us. Look no further than search engines, which compile the digital footprints we leave behind, analyze them to better interpret our unique and changing behaviors, then use that information to tailor individual online experiences. With every search we do, the engines grow smarter about its billions of users and how to better accommodate them.


How Brands Can use AI to Boost Their Email Marketing Metrics – Digital Branding Institute

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Want to take your email marketing to the next level? Here is how AI can boost your email marketing metrics. It takes a lot to capture the attention of the modern inbox browser. This is why email marketers are adopting new means of connecting with their customers. One of the most cutting edge methods currently being used is that of AI, or artificial intelligence.


Marketing Automation is More Than a Fancy Email Machine

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Marketing automation is one of those terms that could have a variety of meanings, but the most obvious one is not really what it means. The tool that is called a marketing automation platform is not strictly about automating your marketing. These systems allow marketers to automate many marketing tasks that would be mind-numbing and repetitive, even for interns, like sending emails and tracking the results, but there's a whole lot more going on here than just sending email. Let's look at some stats from a recent study from Ascend2: The sum total of those stats tells quite a story. According to this survey, about three-quarters of marketers say that this particular tool is important to their marketing performance, yet only about a third of them make extensive use of it.