If you've hit a wall in your job search, and it seems like every potential employer is giving you the cold shoulder, it may be time to take a more critical look at your résumé. Recruiters and hiring managers see scores of them every day, and the buzzwords and resume hacks that may have wowed them in the past are now old hat. In this data-driven corporate world, employers need to see hard proof of your knowledge and skills -- not just anecdotal claims. That's why certifications are so valuable, and there's one in particular that marks you as a data expert and an asset to any marketing or product team: Google Analytics. Now is your chance to ace the GA exam with as little as 48 hours of study, by getting some online instruction from the Google Analytics Certification course.

Business analytics is a process that transforms data into insights to drive value-creating decisions. It connects organizational problems to data that is analyzed using various methods, software tools, systems, and experts. The resulting insights lead to increased revenue and cost reductions….more

TL;DR: The Google Analytics Certification is on sale for £11.12, saving you 93% on list price. Data rules all in 2020, and if you don't plan to be a full-blown data scientist, you should at least understand how to navigate Google Analytics. Think of it as the public transportation of data science. Everyone should be able to navigate it, but it's harder than it looks. Learning and understanding Google Analytics is essential if you want to run a business effectively, or even do most business-related jobs effectively.