Edgewise Networks, a security startup that's taking on industry giants VMware and Cisco with its microsegmentation technology, has a simple plan to win market share. "As far as the microsegmentation space is concerned, it has been viewed as very complex," said CEO Peter Smith. "Really, the drive behind our pursuit of these patents is bringing extreme simplicity, extreme automation to the problem of microsegmentation and zero trust." Microsegmentation enables fine-grained security policies to be assigned to cloud and data center applications. The approach improves network security by integrating it directly into a virtualized workload without requiring a hardware-based firewall.
The technology world has spent so much of the past two decades focused on innovation that security has often been an afterthought. Learn how and why it is finally changing. A few years ago, the concepts of microsegmentation and microperimeters for Zero Trust were championed by former Forrester analyst John Kindervag. He showed us how those concepts and their technologies could enable a more secure enterprise. Once those concepts and their associated best practices hit the street, organizations from VMware to Cisco Systems to Palo Alto Networks quickly jumped on board the train of using powerful networking technology -- next-generation firewalls (NGFWs) and microsegmentation technology -- to push the envelope and align with the benefits of Zero Trust.
Opinions expressed by Forbes Contributors are their own. The author is a Forbes contributor. The opinions expressed are those of the writer. This is the second in a series of three articles and videos featuring Tom Corn, SVP of security products, discussing the present and future of cybersecurity. In the seemingly intractable war against cybercrime, virtualization promises to reshape and even reinvent the very geography of the threat landscape.
Palo Alto Networks is releasing new features for its Prisma Cloud security platform. New features in this latest release will integrate technology from Palo Alto's 2019 acquisition of Aporeto, a machine identity-based microsegmentation company. Other new Prisma Cloud features include data loss prevention, and identity and access management security. With Palo Alto's Prisma cloud, organizations can securely connect office branches and mobile users to the cloud, allow for SaaS adoption with a cloud access security broker, and improve security across multi-cloud deployments. With the integration of Aporeto, Palo Alto is bringing identity-based microsegmentation into Prisma Cloud.
A native of the Silicon Valley, Emily Aiken has always embraced the can-do attitude of the tech world believing that with enough energy and smarts, you can change the world. With FutureXO, Emily hopes to do just that, bringing information about the most exciting, world-changing technologies to non-technical people. Emily got her start in the entertainment industry, producing on staff for NBC, CBS and KABC. In 1992, she returned to Silicon Valley to study business and innovation through the groundbreaking Hecht & Associates curriculum. Two years later, Emily founded Edgewise, an advertising and promotion boutique specializing in TV and trade campaigns for valuable entertainment properties: Friends, Oprah, WB Television Network Launch, Access Hollywood, and Good Morning America.