Merely a handful of people know about the existence of the Metaverse and few, very few, realize the real potential of this massive opportunity that will disrupt how people live, play, work and interact with each other. When Mark announced a few weeks ago that Facebook is now a "Metaverse company", it clicked for me. The Metaverse is the future and here to stay. The "Metaverse" already existed as a concept for a few years, but the underlying infrastructure wasn't ready. Looking at technology today, I'd venture to say that it is ripe to support the Metaverse.
Blockchain technology has had quite a ride over its relatively young lifespan but it might be a surprise to see how deeply it's got its hand into the concept of the Metaverse. The literal meaning of Metaverse is'beyond universe' and that might be a good point to start. As all new things always carry a notion of fear, metaverse was actually first introduced in a 1992 book under the name Snow Crash by Neil Stephenson. The science fiction novel is about 3D space that imitates the real world where humans as avatars interact with one another and with software agents as well. While Stephenson coined the term'metaverse', the concept has appeared under various other names in the cyberpunk fiction genre in the 1980s as well.
The metaverse has been a hot topic of conversation recently, with many tech giants like Facebook and Microsoft staking claims. Author Neal Stephenson is credited with coining the term "metaverse" in his 1992 science fiction novel "Snow Crash". He envisioned lifelike avatars who live in realistic 3D buildings and other virtual reality environments. Correspondingly, in a technical sense, metaverse is another name for the Internet of Everything (IoE), a concept started in the early 2000s, leading to the internet of things (IoT) and its applications a scaled-down version of the IoE. Since then, various developments have made milestones on the way toward a real metaverse, an online virtual world that incorporates augmented reality (AR), virtual reality (VR), 3D holographic avatars, video, and other means of communication.
Metaverse, one of the biggest new platforms for marketing, became headstrong in this pandemic. Metaverse refers to a simulated digital environment that uses augmented reality, virtual reality, interactive video, blockchain, along with concepts from social media, to create a world where people can socialize, conduct business, and experience immersive entertainment. The metaverse, which is even bigger than Facebook, is a fast-growing trend that will influence every aspect of culture, entertainment, and marketing. That's why business owner who promotes anything online should be interested in meta. And it has a highly immersive online experience.