Apparently the one-click order, popularized by Amazon to allow consumers to skip the shopping cart and payment-input process during online shopping, wasn't easy enough for Domino's. On Thursday, the pizza peddler announced a new zero-click order process, coming soon to its mobile app. SEE ALSO: Big-brother pizza: Domino's to track customers on way to stores When you open the app, it will automatically place an order for you, based on your previous order or your favorite pie, CNBC reported. The app has a 10-second countdown to let you modify or cancel the order in case you just accidentally pocket-ordered lunch. Of course, if you don't want this functionality, you can disable it when the update comes.
Domino's Pizza has been a company willing to embrace technological change over the past few years. In 2015, it announced that customers could order pizza just by texting a pizza emoji to Domino's. Last November, it delivered a pizza by drone to a couple in New Zealand, claiming that it will be faster and safer as a drone delivery would not have to worry about traffic. Now Domino's is taking another step towards the future as it announced the DRU platform, which ZDNet describes as "an artificial intelligence (AI)-based technology that will allow customers to order a pizza using their voice." Customers could use their phone, computers, or virtual assistants like Amazon Alexa to order pizza, find opening hours, and browse through a menu.
Ford has partnered with Pizza maker Domino's to test delivery by self driving cars. Jose Sepulveda (@josesepulvedatv) has more. Domino's is set to test driverless car deliveries tests in Florida's Miami-Dade County. Domino's Pizza spent a good part of the last decade chasing what seemed like every digital doodad to deliver pizza -- sometimes to the scorn of observers who pointed out that the business was, after all, popping topping-covered dough in an oven and delivering it. Why, the skeptics asked, do you need a digital voice-recognition app on your phone to order a pizza, when you can just call and speak to an actual person?
There are many ways to order a pipin' hot Domino's pizza. You can use your smartphone, smash a tiny pizza button or even tweet an emoji to the company's official Twitter account. Now, finally, it's possible to buy a Texas BBQ or two by shouting at your Amazon Echo speaker in the UK. The voice-controlled ordering system has been available in the US for some time now -- quite why it's taken so long to reach Britain is a mystery. Still, it's a welcome addition that could prove useful while you're watching the game or hosting a sweet Mario Kart 8 Deluxe tournament with friends.
Ordering pizza used to be such an arduous chore. Think about it: You had to pick up a phone, punch in the pizzeria's number, wait for the call to dial through, and then talk to a human being to place your order. Worse, sometimes you'd have to leave your house (maybe even in the snow or rain) and pick up the pizza by yourself. SEE ALSO: 10 things you should do now that you've welcomed Alexa into your life In 2017, getting pizza delivered to your door requires far less human interaction. The only human you need to deal with is the person making the delivery, and even then, you can just quietly shove a tip in their hand, and never make eye contact.