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How to Build an eCommerce Funnel on Facebook : Social Media Examiner

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Wondering how to sell more products on Facebook? Looking for tips to target people throughout the customer journey? In this article, you'll discover an actionable plan to build an effective sales funnel on Facebook. A lookalike audience of people who have already purchased from your store is the best type of lookalike audience because it targets users most similar to your customers based on their age, demographics, interests, and so on. To know who's made a purchase from your online store or visited your website, you need to set up a Facebook pixel to track these events.


7 Advanced Facebook Advertising Tips to Improve Your Campaigns

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Do you want better results from your Facebook campaigns? Looking for tactics to help you get more out of your investment in Facebook ads? In this article, you'll discover seven advanced tips to improve the performance of your Facebook advertising campaigns. Lookalike audiences are one way to create highly targeted cold audiences on Facebook. While you can create multiple types of lookalikes, one of the most effective is the event-based lookalike.


How to Create Profitable Facebook Targeting Audiences

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Want to reach more customers on Facebook? Wondering which custom and lookalike audiences will work best? In this article, you'll discover a step-by-step plan to combine custom and lookalike audiences for effective Facebook campaigns. When you advertise on Facebook, you can target your ads to three types of audiences: saved audiences, custom audiences, and lookalike audiences. Saved audiences let you target specific interests, behaviors, income levels, locations, and other criteria.


Facebook Lookalike Audience Changes: What Marketers Need to Know

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Do you use Facebook lookalike audiences? Are you aware of Facebook's recent changes to lookalike audiences? In this article, you'll learn what's changed with Facebook lookalike audiences and discover four lookalikes to use with Facebook and Instagram ads. Facebook recently introduced a big change in how you create lookalike audiences. They've removed country targeting from the creation process and instead will use the location you've specified in the ad set of your campaign.


How to Master Facebook Ad Targeting & Zero-In on Your Audience

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There's never been a better time to be familiar with Facebook Ad targeting. Facebook has hundreds of targeting and ad demographic options. To get the most out of your advertising dollars, you'll need to zero-in on your audience. In this article, we'll explore how to get the most out of that money spent on mastering Facebook Ad targeting and zeroing-in on your target. The "target" or "market" that you're going to advertise to is called, "audience" on Facebook.