From the way we count our steps to the measures we take to get noticed online, Silicon Valley has transformed the everyday life of the average American. How and what platform we choose to date hasn't escaped this reality. Users of online dating apps, stemming from websites that became less socially acceptable among younger generations, are at the mercy of "swipes" to find love, a casual encounter or simply to boost their egos. But which app daters use may lead to unintentional assumptions – clichés, even – about why they chose a particular matchmaking platform, ranging from how they present themselves on their profiles to what kind of connection they are seeking. Almost half of U.S. online users have met or know someone who has met a romantic partner on a dating website or app.
Tinder is addictive because it was inspired by a 1940's psychological experiment that turned pigeons into'gambling fanatics'. Tinder executive Jonathan Badeen has admitted basing the dating app's famous'swipe' mechanic on a classic experiment he studied at university. In the experiment, American psychologist B.F. Skinner conditioned hungry pigeons to believe that food delivered randomly into a tray was prompted by their pecking. The pigeons began pecking more in the hopes of earning extra food, essentially turning them into'gamblers'. When users swipe right (signalling an interest in the dating app profile) or left (no interest at all) it reinforces a similar behaviour to the psychological experiment.
Swiping is no longer the only way to find matches on Tinder. In a choose-your-own-adventure style series set to be rolled out next month, users will be able to match with other dating hopefuls by clicking their way through an interactive narrative. 'Swipe Night,' as Tinder is calling it, will air on October 6 and is designed to match users based on the choices they make during a short ''first-person apocalyptic adventure.' All of the episodes will be'live', so-to-speak, with each being available for viewing only between the hours of 6 pm and midnight during a respective users' local time. The series will consist of short five-minute videos during which users are periodically given seven seconds to choose what happens next.
The swipe is about as casual a gesture as it gets. On Tinder, Bumble and every copycat dating app, choices are made in the blink of an eye. You're not making definitive decisions about this stream full of faces; it's more a question "could this person be hot if we match, if they have something interesting to say, if they're not a creep and we're a few drinks in?" You feel so far removed from the process of dating at this stage, let alone a relationship, that swiping is simply a game. When you swipe, the future of the human race is quite literally at your fingertips.
Match is becoming the first major dating app to provide its premium users with personally-tailored advice through a free human coach. The company announced today that it is beginning to roll out a new service called AskMatch which allows its paid users to chat on the phone with one of the company's dating hired'experts.' According to a report from TechCrunch, Match members can pick their coach's brains on a variety of topics that include how to set up a good dating profile, getting over a break up, or more general advice on dating. In multiple phone interviews, Match CEO, Hesam Hosseini said that the service will help to push the online dating platform, which has been in existence since 1995, into the future. 'Match's mission has always been around relationships and bringing people together.