Tinder is addictive as it's inspired by a psychological experiment

Daily Mail - Science & tech

Tinder is addictive because it was inspired by a 1940's psychological experiment that turned pigeons into'gambling fanatics'. Tinder executive Jonathan Badeen has admitted basing the dating app's famous'swipe' mechanic on a classic experiment he studied at university. In the experiment, American psychologist B.F. Skinner conditioned hungry pigeons to believe that food delivered randomly into a tray was prompted by their pecking. The pigeons began pecking more in the hopes of earning extra food, essentially turning them into'gamblers'. When users swipe right (signalling an interest in the dating app profile) or left (no interest at all) it reinforces a similar behaviour to the psychological experiment.

Online dating isn't a game. It's literally changing humanity.


The swipe is about as casual a gesture as it gets. On Tinder, Bumble and every copycat dating app, choices are made in the blink of an eye. You're not making definitive decisions about this stream full of faces; it's more a question "could this person be hot if we match, if they have something interesting to say, if they're not a creep and we're a few drinks in?" You feel so far removed from the process of dating at this stage, let alone a relationship, that swiping is simply a game. When you swipe, the future of the human race is quite literally at your fingertips.

Match app offers free dating coaches to help send messages, get over breakups, and find love

Daily Mail - Science & tech

Match is becoming the first major dating app to provide its premium users with personally-tailored advice through a free human coach. The company announced today that it is beginning to roll out a new service called AskMatch which allows its paid users to chat on the phone with one of the company's dating hired'experts.' According to a report from TechCrunch, Match members can pick their coach's brains on a variety of topics that include how to set up a good dating profile, getting over a break up, or more general advice on dating. In multiple phone interviews, Match CEO, Hesam Hosseini said that the service will help to push the online dating platform, which has been in existence since 1995, into the future. 'Match's mission has always been around relationships and bringing people together.

Many women use dating apps to confirm their attractiveness

Daily Mail - Science & tech

Many women use dating apps like Tinder and Bumble to confirm their attractiveness rather than find a partner. New research into our swiping habits habits has found that men swipe with an eye for casual sex while girls prefer to use dating apps for an ego boost. This is because women get a kick out of being perceived as a potential partner by other users, scientists said. 'Women use dating apps to feel better about themselves more than men do,' said study coauthor Dr Mons Bendixen, from the Norwegian University of Science and Technology in Trondheim. Lead author Ernst Olav Botnen added: 'Men tend to report a desire for casual sex and short-term relationships as a reason for using dating apps.

Tinder Picks drops swipes in favour of algorithm-picked matches who have similar interests

Daily Mail - Science & tech

If you're getting thumb strain from trying to swipe your way to the perfect partner on Tinder, the latest update to the dating app could be the solution for you. Tinder is piloting a new feature, dubbed'Picks', that ditches the need to constantly swipe left or right to trawl through users' profiles on the dating service. Instead, Tinder Picks highlights a handful of fellow lonely hearts that it believes will be a good match, based on similar career, hobbies and interests. Although any Tinder user can see the profiles picked-out for them by the app, only those who subscribe to the Los Angeles-based dating company's £7.49 Tinder Picks will highlight a handful of dating app users who share similar interests, hobbies, and jobs.