People who consume online media are constantly changing. These days, they look for instantaneous insights and results; making the role of machine learning even more important in SEO. Marketers only need to look at recent developments with Google's RankBrain to get a sense of how important it is to search marketing. Current machine-based technology can boost business productivity by up to 40%, according to Accenture. If you still aren't sure how machine learning is changing SEO, it's time to pay attention.
Machine learning has been on the horizon for a couple of years, but only a few SEO professionals have been paying close attention. Most SEOs opt for tried-and-true on-page and off-page optimization methods, as machine learning is still in its infancy and has not yet fundamentally changed the SEO landscape. As time goes on, however, SEOs who choose to turn a blind eye to machine learning will definitely be left behind. It is beyond doubt that the impact of machine learning algorithms on a site's visibility in search will only increase. In the not-too-distant future, you may notice your clients' sites experiencing massive ups and downs in Google ranking.
We don't ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver's "Last Week Tonight" hilariously referenced Bing as the dominant search engine with a graphic that stated, "Bing.
We don't ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver's "Last Week Tonight" hilariously referenced Bing as the dominant search engine with a graphic that stated, "Bing. For the most part, however, the digital marketing sphere has been a fairly competitive landscape, though there were exceptions to this maxim. Established brands frequently dominated top SERP positions because of long-standing trust, fresh domains had to wait their turn in line, and black-hat SEO allowed webmasters to game the system and deliver high rankings for thin content. A decade ago, SEO agencies and webmasters could apply simple heuristics and buzzworthy keywords to rank content regardless of its utility to user intent or actual quality.
Want to up your SEO game and be more successful in 2018? Good! You've come to the right place. Below, you'll find tips from some of the top SEO professionals. They will tell you just about everything you need to know to succeed in 2018. However, before we get to our main event, I must note that after our 2017 edition of SEO trends launched last year on Search Engine Journal, we heard a couple of complaints about how long it was. Well, you'll be happy to know that this year's SEO trends post is a mere 13,014 words, down from 13,839 last year. As an added bonus, this year we've added this helpful TL;DR section for those of you with extremely short-attention spans who care not about context or details but simply want to know what the most important SEO trends tricks will be in 2018. So go focus on all those things and I'm sure you'll be just fine. For those of you who plan to read on, we've got some amazing insights in store for you about why all these things (and many others) will ...