Collaborating Authors

How to Create an Instagram Stories Content Plan: A Guide for Marketers


Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you'll learn how to plan, create, optimize, and schedule Instagram Stories content for your business. As with most of your online marketing efforts, your Instagram stories should have a cohesive style that makes them uniquely yours. The content is visual and fast-moving so it should both appeal to your audience and reflect your branding and style. When creating your Instagram stories, you'll want to think about: For my Instagram stories, I almost always use the girly, cursive Neon font. And I incorporate a lot of pink into my text color, images, and backgrounds. This keeps my stories consistent and recognizable regardless if they're text-, photo-, or video-based.

How to Use Instagram Stories Stickers in Your Marketing


Wondering how to get more from Instagram Stories? Have you considered using Stories stickers in your marketing? In this article, you'll discover how to use Instagram Stories stickers to deliver engaging and useful Stories content. To access all of the different Instagram Stories stickers, start a story post with a photo or video. At the top of the screen, tap the Sticker icon, which looks like a square smiley face.

7 Instagram Stories Ideas to Get More Followers


If you're a permanent Instagram resident who spends your days outlining Insta-strategies, researching hashtags, and making content plans, time flies quickly. New features debut almost every month and discerning trends is challenging. Instagram Stories are on many brands' radar for good reason. Over 300 million view Instagram Stories every day and one-third of the most viewed Stories come from businesses. It's no longer a question of whether you should use Stories in your Instagram strategy, but how you should do it.

How to Analyze Instagram Stories With Instagram Insights


Are you using Instagram Stories in your marketing? Wondering where to find metrics and key performance indicators (KPIs) for Instagram Stories? In this article, you'll discover how to use Instagram Insights for Stories. Stories have become an integral part of the Instagram experience. In fact, out of 800 million active Instagram users, about 300 million are daily Stories users as well.

Instagram Stories for Business: How to Create Engaging Stories


Do you want to do more with Instagram Stories? Wondering how to create Instagram Stories that engage viewers? To explore how to create compelling Instagram Stories for business, I interview Alex Beadon on the Social Media Marketing Podcast. Alex is an Instagram Stories expert who specializes in helping people use Instagram for business. Her course is Gram Slam and her podcast is On Purpose With Alex Beadon. Alex shares ideas for creating engaging Instagram Stories. You'll also discover what makes for good story content, find tips for engagement, and more. This article is sourced from the Social Media Marketing Podcast, a top marketing podcast. Scroll to the end of the article for links to important resources mentioned in this episode.