What exactly is the Fourth Industrial Revolution -- and why should you care? The Fourth Industrial Revolution is a way of describing the blurring of boundaries between the physical, digital, and biological worlds. It's the collective force behind many products and services that are fast becoming indispensable to modern life. Think GPS systems that suggest the fastest route to a destination, voice-activated virtual assistants such as Apple's Siri, personalized Netflix recommendations, and Facebook's ability to recognize your face and tag you in a friend's photo. As a result of this perfect storm of technologies, the Fourth Industrial Revolution is paving the way for transformative changes in the way we live and radically disrupting almost every business sector.
Salesforce is one step ahead of the digital world. The company's Field Chief Technology Officer for EMEA tells Business Chief how Salesforce is encouraging all to join it on its digital transformation journey. Established in 1999, Salesforce was founded with the goal to change, challenge and transform the technology industry. The company was built around four key principles: trust, customer success, innovation and equality. "Trust is the common currency we hold with all customers. Whether that's because we hold all of their data or we're helping them change their business," says Adam Spearing, Field Chief Technology Officer and Head of Ecosystems for the EMEA region at Salesforce.
New technologies such as artificial intelligence (AI) and robotics are transforming the workplace. The World Economic Forum's "Future of Jobs" report found 35% of the core skills required in the workforce will change between 2015 and 2020. As CEO of Deloitte Consulting LLC, Dan Helfrich sees firsthand the effects of digital transformation across a wide range of industries. He and his team work with companies every day on strategies to leverage the benefits of these new technologies while avoiding the pitfalls. At Salesforce, we empower teams to work as one to understand, anticipate, and respond to customer needs, so we talked to Helfrich about the future of work, the likely impact on workers, what it means for recruitment and training,and what business leaders can do to help their employees become valued members of the workforce of the future.
The value of building data-driven businesses with AI at their core is well known today, and business executives are rushing to implement the technology into their operations and gain a competitive advantage, but it's not as simple as creating a data lake and crafting AI models. A large number of AI companies attempting to implement more AI models or build AI-first businesses have experienced challenges. A December 2018 PwC survey found that only 4% of businesses have successfully implemented AI. That's why today the World Economic Forum released the AI toolkit for Boards of Directors. The AI toolkit for Boards of Directors is being released ahead of the annual WEF meeting in Davos, Switzerland where the toolkit will be formally debuted next week.
Sultan Mahmood is the Global Financial Services leader of artificial intelligence and robotics at PwC. He also leads the development of PwC UK's AI solutions and advises clients across many industries on identifying and delivering business results enabled by disruptive technologies such as AI and robotics. Mahmood was a panelist at the recent Fortune CEO Series event, held at Salesforce's London World Tour. We spent time talking with him about artificial intelligence and the future of work. Salesforce: Artificial intelligence (AI) is a powerful new technology with the capacity to impact on business processes across the organization.