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10 Key Uses of Artificial Intelligence in Marketing: Examples

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Artificial Intelligence in marketing, is changing how companies help and interact with their customers. It has the potential to make your brand more human, and your business – more competitive, efficient, and profitable. But how exactly Artificial Intelligence (AI) works for marketing and sales? Where to apply AI? Here, we will answer. AI is a technology that allows computers to perform tasks that usually people perform. For example, the ability to communicate with customers, the ability to make some decisions, etc. AI is a complex technology that works via software tools. The AI tools are designed to process and analyze large sets of data, then making conclusions and predictions based on that data. AI software is also used for automating a variety of repetitive tasks.


How Artificial Intelligence Is Changing the Future of Digital Marketing?

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According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment. Teleflora, a floral company in the US, used AI marketing to build new customers' profiles and improve customer loyalty. Using these historical data, Teleflora used AI marketing to predict the future customer behavior of different audience segments.


How Artificial Intelligence Is Changing the Future of Digital Marketing?

#artificialintelligence

According to a survey conducted by PwC, 72% of business leaders use AI for their business advantage. The Digital marketing world has been restructured immensely since the emergence of AI. It helps companies develop powerful digital strategies, optimizes campaigns, and improves return on investment. Teleflora, a floral company in the US, used AI marketing to build new customers' profiles and improve customer loyalty. Using these historical data, Teleflora used AI marketing to predict the future customer behavior of different audience segments.


50 Best AI Retail Applications - Insider Trends

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With that in mind, we've outlined 50 ways in which retailers are putting AI into action, from personalising beauty to forecasting demand. While the predominant function of Sephora's Virtual Artist app is to allow beauty buyers to try on products virtually via augmented reality, the brand recently introduced a colour match tool, powered by AI. This tool determines the particular shade of a product on a photo and suggests similar products available at Sephora that the consumer can then try on and purchase. If there's one sector where AI has been making a lot of noise, it's beauty. Olay's Skin Advisor is an online consultation platform that can tell the true age of a user's skin from a selfie. By using AI to both evaluate and determine problem areas, as well as the overall condition of the skin, it also provides personalised skincare routines and reports.


AI is Transforming Digital Marketing Landscape in 2020 - The Next Scoop

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Understanding text, images, and sounds is not a uniquely human prerogative anymore. Artificial intelligence is transforming virtually every business. AI's ability to derive data-driven insights is paving the road to better digital marketing. From the vast data analysis, marketers gain valuable consumer insights and change how they connect brands with their audiences. Why artificial intelligence cannot be separated from digital marketing anymore?