Collaborating Authors

Artificial intelligence and on-the-job safety


Artificial intelligence already is part of our everyday lives: in our web searches, in our interactions with digital assistants, and even helping us decide what movies and TV shows to watch. "Not only will it be in the fabric of the future of work, but it's going to be in the fabric of solutions to the future of work as well," Vietas said during a webinar hosted by the agency in June. Some of the benefits AI is providing to the safety field: deeper insights, continuous observations and real-time alerts to help employees avoid unsafe situations and organizations respond to incidents quicker. Experts say making use of AI requires collaborative efforts between safety professionals and other departments, namely information technology, to ensure transparency as well as alleviate privacy concerns and other issues workers may have. "Our recommendation is, basically, try to understand AI and try to see how it can work for you," said Houshang Darabi, a professor at the University of Illinois Chicago and co-director of the occupational safety program at the school's Great Lakes Center for Occupational Health and Safety.

Reach and IBM launch brand-safety AI to tackle unnecessary keyword blacklisting


Reach, the Daily Mirror and Daily Express publisher, has launched a brand-safety platform created by IBM that will hope to curb articles being unnecessarily blacklisted from advertising. The platform, called Mantis, uses IBM Watson's artificial-intelligence engine and machine learning to check whether content is appropriate. Reach began looking for a tech solution last year in response to a signficicant proportion of news content being blacklisted due to "less intuitive and less sophisticated solutions" currently on the market. The main four players offering third-party brand-safety solutions for publishers are ADmantX (which was hired by newspaper sales joint venture The Ozone Project earlier this year), DoubleVerify, Grapeshot and Integral Ad Science. Like ADmantX, Mantis uses natural language processing to decipher context in language.

Mirror parent Reach is getting around news-blocking keyword blacklists - Digiday


Blacklists have long been criticized for their bluntness, which is compounded by the fact most brand-safety tools lack the ability to read and interpret context correctly. For instance, the word "shoot" is often used in sports articles to reference when a goal is scored. That means that hundreds of brand-safe articles about footballers "shooting for goals" get blocked. Likewise, after the Manchester bombing in 2017, the name of the city remains on the majority of blacklists. Given Manchester is one of the U.K.'s biggest cities, it gets mentioned a lot, but any page in which it's included, can't be monetized currently.

Rewriting the playbook with data


PFF was founded in 2006 by Neil Hornsby, but his story starts in the early 80s when Hornsby was inspired by a new TV show, broadcasting weekly NFL highlights in the UK. Hornsby started reading everything he could on American football, and when he learned about a book by Paul Zimmerman, A Thinking Man's Guide To Pro Football, he sent for it immediately. "That book sold me on football", Hornsby said in a 2016 editorial he wrote for Sports Illustrated. "I've read it more times than I've read any other book in my life." The book became a catalyst for Hornsby, cementing his love for the game and opening a universe of complexity and appreciation for all that the game could offer.

Geography Isn't Sacred in the Playful World of Pictorial Maps

National Geographic

The maps in the slideshow above represent an underappreciated form of American visual art: the pictorial map. They're maps designed to draw you in and--as often as not--try to sell you something, whether it's a tropical vacation, a brand of bourbon, or a version of the American dream. Pictorial maps thrived in the United States from the 1920s to the '60s, says Stephen Hornsby, a professor of geography at the University of Maine and author of a new book, Picturing America: The Golden Age of Pictorial Maps. "They're a manifestation of the enormous vibrancy of American popular culture," Hornsby says. Many of the maps featured in his book were made by companies and printed on posters or brochures as a form of advertising.