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Top AI Writing Assistants for SEO Content Creation

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It's a tool that uses machine learning to guide content creators through the writing process.


Will Artificial Intelligence Replace Manual Content Creation?

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There are only a few industries in which automation isn't threatening some job roles. Well, don't panic just yet. "While automation will eliminate very few occupations entirely in the next decade, it will affect portions of almost all jobs to a greater or lesser degree, depending on the type of work they entail," according to McKinsey Quarterly. Roles that require empathy, like therapists and psychologists, as well as jobs that are highly reliant on social and negotiation skills, like managerial positions, are less threatened by automation, according to The Future of Employment: How Susceptible Are Jobs to Computerisation? Those of us in roles that require creative thinking and original ideas -- like content creation -- are also deemed at less risk of having our jobs swiped from under our noses by something harder-working, "smarter," and cheaper to maintain.


Rock content creation using AI (VB Live)

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When it's used to curate, create, and deliver fresh content, artificial intelligence pushes your marketing content game to the next level. To learn more about how AI can take the educated guesswork out of content creation, make your pitch more persuasive, and magnify your message, don't miss this VB Live event.


Marketers Expect Content-Driven Campaigns to Increase in 2020

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Nine in 10 respondents said they planned to use audio/podcasts in 2020, and a similar percentage said they would use emerging technology like augmented reality and voice. This indicates that marketers are experimenting with formats beyond traditional social media posts and editorial-style content. As content marketing becomes increasingly nuanced and evolves away from merely being a lead-generation tool, a holistic content strategy becomes key to brands engaging with their audiences. A holistic content strategy includes not only content creation--which can include white papers, podcasts, webinars--but also mapping of dissemination, which shows how content gets distributed through the various channels, reaching people at various stages of the customer journey. Brands are looking to establish themselves as trusted experts and give customers a reason to come back to their websites.


Marketers Expect Content-Driven Campaigns to Increase in 2020

#artificialintelligence

Nine in 10 respondents said they planned to use audio/podcasts in 2020, and a similar percentage said they would use emerging technology like augmented reality and voice. This indicates that marketers are experimenting with formats beyond traditional social media posts and editorial-style content. As content marketing becomes increasingly nuanced and evolves away from merely being a lead-generation tool, a holistic content strategy becomes key to brands engaging with their audiences. A holistic content strategy includes not only content creation--which can include white papers, podcasts, webinars--but also mapping of dissemination, which shows how content gets distributed through the various channels, reaching people at various stages of the customer journey. Brands are looking to establish themselves as trusted experts and give customers a reason to come back to their websites.