How would you summarize your legacy in one word? The new golden rule for business leaders: be positive and encouraging. Living business management legend and bestselling author Tom Peters discovered his one word legacy early in his career sparked by imagining what ballet and business might have in common. He first used his one word legacy as the title of a high stakes presentation in what might now be considered one of McKinsey & Company's most inspiring and enduring pieces of thought leadership. The one word that changed everything for Tom Peters and for the thousands of organizations and individuals he's interacted with in the 43 years that followed is Excellence.
Latest research shows that customers are demanding that brands demonstrate their values. Long-overdue reckonings with social, economic, and ecological ills have come to the fore, and society is calling on businesses to do their part in righting wrongs. A failure to heed responsibilities to more than shareholders threatens bottom lines. Eighty-six percent of customers say the societal role of companies is changing. Fifty-six percent of customers have reevaluated the societal role of companies during the pandemic.
Tom Peters' first book In Search of Excellence, which became a bestseller, was published in 1982. It sold 3 million copies in its first four years, and was the most widely held monograph in the United States from 1989 to 2006. It reshaped global business thinking and has been anointed time and again as "the best business book ever." Twenty books and thirty-nine years later, Tom is still at the forefront of the "management guru industry" he single-handedly invented. Tom Peters is recipient of Thinkers 50 lifetime achievement award.
Notice that great game show hosts speak in simple, compelling sentences. And that within those sentences are feeling prompts. Translating this to a virtual office meeting looks like, "I'm hearing a consensus that this new product is a brilliant idea, although many of you are expressing nervousness about the launch plan." Saying "nervous" invites your co-workers and guests to have a conversation that goes beyond facts to include feelings. And can be useful in identifying underlying resistance, risks, and ramifications as well as "what's missing."