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How Voice is Innovating Marketing & Customer Experience

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I recently covered Voice Summit the largest voice tech conference that brings the conversational design ecosystem together in one place. The conference was hosted at New Jersey Institute of Technology. I was amazed about the impact voice technology will have on our lives. Voice search will account 50 % of all search results by 2020. Voice technology is already in use in many home devices such as Amazon Alexa and Google home.


How Voice is Changing Marketing & Customer Experience

#artificialintelligence

I recently covered Voice Summit the largest voice tech conference that brings the conversational design ecosystem together in one place. The conference was hosted at New Jersey Institute of Technology. I was amazed about the impact voice technology will have on our lives. Voice search will account for 50 % of all search results by 2020. Voice technology is already in use in many home devices such as Amazon Alexa and Google home.


How much should we care about voice search? It depends on target audience - Search Engine Land

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In 2018, voice search was one of the hottest topics in the SEO community. A popular article by Wordstream listed a handful of statistics around voice search, starting with the misconstrued Comscore statistic that by 2020, 50% of searches would be done through voice. It turns out, this statistic was related only to voice search in China. Despite the inaccuracy in the U.S. and overall global market, the quote has reverberated through the SEO industry and pushed digital marketers to frantically prepare themselves by learning everything they could about voice search optimization. As 2020 approaches, marketers are now skeptical voice search will actually cause a cataclysmic shift to our marketing strategies.


Evolution of voice assistants in banking - from simple Q&A to personalized advice - The Economic Times

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By Varun Mathur Mobile banking was one of the first apps for smartphones. Financial brands led the charge on the first mainstream wearable, the Apple Watch. Now, conversational interfaces including voice-first interfaces are the next frontiers to explore as consumers increasingly look for speed, convenience and security in their banking tasks. Why should banks invest in voice? Because, it is the most natural means of communication and can lead to more personalized interactions.


The Future of Voice: What Marketers Need to Know

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Consumers are increasingly making voice capabilities a central part of their mobile and home-based interactions. As a result, it is time for organizations to integrate voice-first technologies into consumer acquisition, sales, service and digital customer experience strategies.