The word "Transformation" in "Digital Transformation" is the most anxiety-stimulating term for the C-suite because the technological transformation has never been easy. It demands long lists of paperwork, organizational harmony, change in the business model, management ideology, HR, culture revamp, and above all accepting greater challenges. Hence, saying that you would digitalize your IT organization or business and its equipment will not end the transformation gameplay. It demands long durations of planning and scrupulous implementation of rapid software testing trends to achieve the Digital Transformation business model. The question is, how sharp-eyed you should become to adopt the phenomenal "Digital Transformation" operating model?
With every technology wave comes vast amounts of budgets spent with the hopes that shiny new solutions will magically and instantly lift organizations out of their calcified, sluggish processes up the sleek slope of hyper-competitiveness. Cloud computing is an example of such thinking, and lately, this has been expanded to encompass digital transformation. There's no question that digital technology helps open new doors to innovation. The cloud, for example, is an abundance of on-demand, low-cost or no-costs resources on which to launch ideas and build businesses. Remember, though, only humans can launch ideas and build businesses.
TestPlant, a leader in digital service assurance and software test automation, that received investment last year from a €657 million (c.$696m) Carlyle Group fund focused on European technology, media and telecoms (TMT) companies, has announced software industry veteran Dr John Bates who sees "incredibly disruptive forces at work" in the testing arena is to become its new Chief Executive Officer. A dynamic business leader and tech visionary a with a robust track record in enterprise software who gained a Ph.D at Cambridge University in the UK and has worked in the US over the past 12 years, Dr Bates will lead the British-headquartered company into its next phase of growth and global expansion. While he will still be based in the San Francisco Bay area for the time being and where he was previously CEO of PLAT.One, a company with an enterprise-grade Internet of Things (IoT) platform acquired by SAP last September, he will move between TestPlant's London HQ and their office in Boulder, Colorado. Building on his time at PLAT.One, with its IoT platform, which enables the rapid development and scalable management of enterprise IoT environments - including connected products, smart cities, connected transport and smart manufacturing, Bates, who has been listed as one of the'Tech 50' most influential technologists by Institutional Investor five years running (2011-2015), will continue to be in the US regularly and visit TestPlant's customers around the globe. As an international software business based in London, TestPlant has in addition to development centers in the US and the UK - sales and support centers located in China, Germany, India and Japan.
Bruce Rogers: Tell us about the EY Digital Transformation practice. When you ran the Forbes CMO Practice, you engaged early on this topic because, the marketing function was one of the earliest to be disrupted. That same disruption has now rippled through almost every business process, function and model. It's on the mind of nearly every executive or board member that we talk with. They're all trying to figure how to stay ahead of the technologies that are disrupting things so quickly.